GARDEN Trader (AUTUMN 2017) - page 111

Hortiflorexpo IPM Shanghai 2017 attracted not only those regular customers, but also new pavilions such as
Thailand Pavilion and Colombia Pavilion. It also welcomed word
s well known brands to be one part of the show:
COMPO China Co. Ltd., INVITROSOFT SOFTWARE SOLUTIONS OHG, Snap-On China, Kohler Engines, China,
Snapdragon Deroma, etc.
Visitor Analysis
Hortiflorexpo IPM Shanghai 2017 has welcomed 31264 professional visitors, including oversea audience from 57
countries and regions and domestic people from 425 cities.
Nature of Visitor's Business:
What visitors are interested in:
As the survey reveals, although quite a number of the visitors are interested in cut flower, pot plants, bulbs and
seedlings, a growing amount of people are paying more attention on gardening supplies and landscape sketch. It
seems like some business opportunity will be discovered afterwards.
23.83%
48.94%
14.10%
52.62%
18.81%
13.51%
16.29%
22.41%
8.69%
15.53%
12.61%
8.08%
21.54%
12.15%
4.20%
seed,seedlings,bulbs
pot plants,young plants
artificial plants,preserved flowers
cut flowers/leaf
garden project
greenhouses
gardening tool/machinery
landscape sketch
shade
garden furniture
waterscape
terrace, waterscape,antiseptic wood
horticultural materials
fertilizer/pesticide
others
19.55%
9.26%
26.90%
7.05%
5.30%
9.69%
5.43%
6.24%
10.78%
20.25%
production base
manufacturer
association
retail/wholesale
import&export
park/botanical garden
green project company
universities/research institute
landscape design/construction
others
w w w . I M B 2 B . c o m
TRADE SHOW REVIEW
111
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