GARDEN Trader (AUTUMN 2017) - page 107

deutsche Messegesellschaft (North West German
Exhibition Company) summed up: "The cooperation with
Asia-Pacific Sourcing worked excellently again in its
second year. The visitors were able to benefit from the
variety of the offerings of two events, the exhibitors were
also correspondingly satisfied with the additional
attendance. The fact that IAW and Asia- Pacific Sourcing
are staged parallel to each other has created positive
synergy effects for all trade fair participants and we are
delighted about this."
In addition to the very good results in terms of
quantity, the quality of the range of products at Europe's
number 1 sourcing platform was also impressive and
received positive feedback from the trade visitors. The
Best of China special area in Hall 5.1 is just one example
of first-class goods presentation and high-quality
products. In its debut year, the exclusive exhibition area,
where 17 Chinese companies presented their new
products, met with great interest. In total, the trade
visitors praised the increasing quality of the 'made in
China' products, which were presented at Asia- Pacific
Sourcing.
Inquired: Selected results of the visitor and
exhibitor survey
The comprehensive range of products, the product
quality and the highly- frequented stands ensured high
spirits among the trade fair participants. Asia-Pacific
Sourcing scored top grades as far as achieving the goals
of the visit and the quality of the event were concerned:
70 percent of the visitors interviewed were satisfied or
even very satisfied as far as achieving the goals of their
visit were concerned.
Furthermore, almost 70 percent were satisfied or
very satisfied with the event as a whole.
The exhibitors of Asia-Pacific Sourcing particularly
praised the quality of the visitors: Almost 75 percent of
the respondents stated that they were satisfied or very
w w w . I M B 2 B . c o m
TRADE SHOW REVIEW
107
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