Report 2017
Exhibitors
ESTERO
21%
ITALIA
79%
THE NETHERLANDS 33,3 %
DENMARK 21,4 %
FRANCE
12,0 %
GERMANY 10,3 %
SPAIN
4,3 %
UNITED KINGDOM 2,6 %
POLAND
2,6 %
USA 1,7 %
BELGIUM
1,7 %
NORWAY 0,9 %
PORTUGAL 0,9 %
CHINA
0,9 %
SWITZERLAND
0,9 %
FINLAND
0,9 %
JAPAN 0,9 %
SOUTH KOREA
0,9 %
RUSSIA
0,9 %
SRI LANKA 0,9 %
ROMANIA 0,9 %
AUSTRIA
0,9 %
COSTARICA 0,9 %
Visitors
ESTERO
12%
ITALIA
88%
THE NETHERLANDS 14,5 %
SWITZERLAND
10,2 %
FRANCE
8,4 %
ROMANIA 6,5 %
CROATIA 4,7 %
GERMANY 4,4 %
SPAIN 4,2 %
SLOVENIA 3,1 %
BELGIUM
2,9 %
HUNGARY 2,9 %
DENMARK 2,5 %
UKRAINE
2,5 %
REST OF EUROPE 17,2 %
CHINA
2,8 %
TURKEY
2,0 %
REST OF ASIA
7,7 %
AFRICA 2,5 %
AMERICA - OCEANIA 1,2 %
ITALY
88%
ITALY
79%
ABROAD
21%
ABROAD
12
VISITORS BY SECTOR OF INTEREST
Sales agent
Agronomist
Architect – Designer
Distributor
Garden Center (with production)
Garden Center (point of sale only)
Gardener and maintenance technician
Shopping Malls – Great Distribution
Wholesaler
Import - Export
Institution – Public Administration
Shop Owner – Retailers
Operator
Event and Services Organizer
Hotels and Accommodation
Producer
School
Press
Nurseryman
7%
4%
9%
2%
12%
6%
13%
1%
5%
3%
1%
8%
2%
1%
1%
11%
2%
1%
11%
(each visitor has selected up to 3 preferences)
MAIN SECTOR OF INTEREST OF VISITORS
NURSERIES: HORTICULTURE, INDOOR AND OUTDOOR PLANTS
TECHNIQUES: SOILS, FERTILIZERS, PHYTOSANITARY PRODUCTS
POTS: POTS AND PROFESSIONAL CONTAINERS
ARCHITECTURE: ARCHITECTURE AND GARDEN CONSTRUCTION
MACHINERY: MACHINERY AND TOOLS
DECORATION: DECORATION, FLORISTRY AND GARDEN DECORATION TOOLS
FLOWERS: CUT FLOWERS
SERVICES: SOFTWARE, HARDWARE, LOGISTICS
60%
31%
28%
27%
24%
23%
22%
9%
w w w . I M B 2 B . c o m
TRADE SHOW REVIEW
103
