MotorSource (2017 ASIA MOTORCYCLE SHOW SPECIAL ISSUE) - page 232

boats greeted indoor visitors while the latest two, three,
and four-wheeled vehicles from BMW, BRP, Can-Am,
KYMCO, Suzuki, and Yamaha were up for demo rides at
AIMExpo Outdoors! Given the numerous offerings,
consumer attendance grew more than seven percent
(7.4%) from the previous year.
AIMExpo 2016 experienced the effects of Mother
Nature just prior to the start of the event when Hurricane
Matthew traveled up the southeastern coast, leaving
destruction in its wake. While Central Florida was
fortunate enough to avoid direct impact from the
historic storm, many registered exhibitors, dealers,
media, and international visitors were adversely
affected by Matthew and were unable to attend.
Even with the weather-related challenges, 2,459
dealer attendees were on hand over the four days of
AIMExpo 2016, representing 1,116 dealerships from 49
states and Puerto Rico. In addition to visits conducted
during trade-only days, a large number of dealers
visited the show over the weekend, including approxi-
mately 400 retailers picking up dealer/buyer credentials
during the event’s consumer days. Attendance by
dealers taking advantage of the complementary
Powersports DEALER Seminars @ AIMExpo filled 1087
seats, earning critical and valuable knowledge on how
to enhance the profitability and operations of their
business from influencers representing the powersports
industry, and beyond.
AIMExpo’s global impact continued to resonate as
well, with a total of 44 countries represented across all
attendees. Counting international visitors and
dealer/buyers, 6,370 trade attendees were on hand for
B2B and I2I (Industry to Industry) business and
networking during the four days of AIMExpo, including
TRADE SHOW REVIEW
MOTOR SOURCE
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