films, from pop culture to 1970’s science fiction
cartoons) and succeeding every time to surprise,
amuse, and captivate the packed and attentive
audience. Before diving into the judging along with Nori
Harada, the Vice President of Zagato Design, Rodolfo
Frascoli (one of the designers of the Triumph Speed
Triple), Paola Somma, and Francesco Agnoletto, Sgarbi
wanted to admire the motorcycles in the halls and, with
great kindness and openness, be available to the huge
crowd that demonstrated his extreme popularity even
amongst motorcyclists.
Best in Show for the Elegance Award was won by
“l’Essenza” made by South Garage Motor Co. from
Milan, a reinterpretation of a vintage Scrambler racer
with a judicious mix of Mediterranean craftsmanship
and creativity. The name “Essenza” conveys a concept
very dear to the Milanese craftsman: transform without
spoiling. The look of the bike is developed on the flow
of the original lines of the Scrambler without invasive
changes to the frame and chassis. “The style of
‘Essenza’ reflects, in modern and refined ways, the
Steampunk aesthetic in which the craftsmanship, the
attention to materials, and the shades and finishes all
combine to fulfill our technical solutions,” said
Giuseppe Carucci of South Garage Motor Co. The
winners of the three award categories were Italian
Dream Motorcycle’s Suzuki DR Dirt (Gravel); PDF with
H-D Big Kahuna (Cruise); and Radikal Chopper with
Supernatural BMW (Wind).
Sunday at Motor Bike Expo is the day of the Bike
Show, and as always was the showcase of the
highest-level specials within the Veronafiere halls. The
long string of awards began with the “Ferro – Honda
Award” with the winner being Alessandro Dellunto from
Puzzle Garage, an enthusiast who played with chance
by becoming a professional customizer with a Honda
TRADE SHOW REVIEW
MOTOR SOURCE
films, from pop culture to 1970’s science fict o
cartoons) nd succee ing ev ry tim to surprise,
amuse, and captivate the p cked and attentive
audience. Before diving into the judging alon with Nori
Harada, the Vice Pr sident of Zaga o Desi n, Rodolfo
Frascoli (one of the d sign rs of the Triumph Speed
Triple), Paola Somma, and Fr ncesco Agnoletto, Sgarbi
wanted to dmire the otorcycles in the halls and, with
great kindn ss a openness, be availa l to the huge
crowd that demons rated hi extreme popularity even
amongst motorcyclists.
Best in Show for t e Elegance Aw rd was won by
“l’Essenza” made by South Garage Motor Co. from
Milan, a reinterpretation of a v ntage Scrambler racer
with a judicious mix of Med terran an c ftsmanship
and creativity. The name “Essenza” conveys a concept
very dear to the Milanes cr ftsman: transform without
spoiling. The ook of the bike is develope on the flow
of the original lines of the Scrambler without invasive
changes to the frame and chassis. “T e tyle of
‘Essenza’ refl cts, in modern and r fi ed ways, the
Steampunk esthetic in w ich the craftsmanship, the
attention to materials, and the sha es and fini hes all
combine t fulf ll our technical solutions,” said
Giuseppe Carucci of South Garage Motor Co. The
winners of the three award categories w re Italian
Dream Motorcycle’s Suzuki DR Dirt (Gravel); PDF with
H-D Big Kahuna (Cruise); and Radikal Chopper with
Supernatural BMW (Wind).
Sunday at Motor Bike Expo s the day of the Bike
Show, and as always w s the showcase of the
highest-level specials within the Veronafier halls. The
long string of awards beg n with the “Ferro – Honda
Award” with the winner being Alessandro Dellunt from
Puzzle Garage, an enthusiast w o played with chance
by becoming a professional cu t mizer with a Honda
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