being champions of yesterday or today.”
“The biggest reward at the end of Motor Bike Expo
2017 comes from the satisfaction shown to us by our
exhibitors,” said Paola Somma, co-organizer of the
event. “Many of which have expressed their gratitude
and enthusiasm to the point that as of now they are
planning their future investments with us. The compa-
nies present were able to do business, build contacts
and relationships, and interact with a large international
audience, highlighting the show’s role in the world of
motorcycling; in a single word: growth. If we the
organizers were able to create these opportunities (and
the results prove this), then it means that we have done
our job well, and we are greatly honoured by this. In
particular,” adds Somma, “we are able to concentrate
on the highlights of the motorcycling world as not only a
passion, but also as a great business opportunity.”
“This year in particular,” said Giovanni Mantovani,
General Director of Veronafiere, “has seen the major
manufacturers partner closely with Motor Bike Expo. It’s
been noticed that the big brands have paid particular
attention and care to their participation, from the details
of their stands and promotion, to the quantity and
quality of their new releases they have alongside the
other models on display. This event combines the best
way to interpret the evolution of the market and the
custom sector trends as well as motorcycling in
general.”
The final day of the Expo was greatly enlivened by
the presence of Vittorio Sgarbi, the head judge of the
Elegance Award organized by Motorcycling magazine
and Motor Bike Expo. The popular character – an art
critic and a lover of beauty in all its forms – examined
twenty bikes selected by the magazine staff, expressing
very direct criticisms using a number of references of
artistic expression (ranging from futurists to Fassbinder
TRADE SHOW REVIEW
MOTOR SOURCE
235
