that is Cologne for the motorcycle world," determined
Katharina C. Hamma, Chief Operating Office of Koeln-
messe.
With the show-in-show concepts, INTERMOT cus-
tomized and INTERMOT e-motion, INTERMOT set new
benchmarks for the future-oriented development of a mo-
torcycle trade fair. Here trends and themes that move the
consumers were brought to life and correspondingly ad-
dressed by the industry. In this way, INTERMOT custom-
ized stands for a rapidly growing trend towards the indi-
vidualisation of one's own bike, which reflects the per-
sonal lifestyle and demands of the driver. Over 100 com-
panies presented their products at the premiere of IN-
TERMOT customized - from unusual conversions, to
cladding through to scene-oriented furniture and acces-
sories. There were additional highlights in the INTERMOT
customized section, like the AMD Championship of Cus-
tom Bike Building with their spectacular conversions, the
bikes and the 1/8 mile race of the Essenza and the Sul-
tans of Sprint or the Garage Area, where professionals
worked on project bikes.
The unique combination between manufacturer pre-
sentations, spectacular show and motor sport as well as
an attractive interactive programme ensured full exhibi-
tion halls and a fantastic atmosphere five days long. The
exhibiting companies of INTERMOT were accordingly
satisfied. Headed by BMW, Ducati, Harley-Davidson,
Honda, Horex, Kawasaki, KTM, Kymco, the Piaggio
Group, Polaris, Suzuki, Triumph and Yamaha, the manu-
facturers presented numerous premieres and impressed
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MOTOR SOURCE
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