MotorSource (2017 ASIA MOTORCYCLE SHOW SPECIAL ISSUE) - page 226

both the international trade and the
interested public.
The INTERMOT e-Motion, the
segment for electric two-wheelers and
drive technologies, presented the
new products in the field of urban mo-
bility and active leisure time activities.
The exhibitors were delighted with the
high number of visitors and the dis-
cussions with the trade visitors and
public. Whereas pedelecs and
e-bikes have already been success-
fully introduced within the sports bike
sector, the e-roller is becoming a stronger focus of the
public as a mobile alternative, especially in the urban en-
vironment. Boasting over 15,000 test drives, the test
course for e-rollers and e-bikes/pedelecs was corre-
spondingly well-frequented at this year's INTERMOT
e-Motion. INTERMOT 2016 also received top marks for
the newly created "Boulevard of Touring" and the "Area
4", which specifically focused on the quad and ATV
scene.
INTERMOT not only fascinated the visitors with elab-
orate presentations in the exhibition halls, the visitors
could also jump into action themselves throughout the
entire outdoor space of Koelnmesse and test brand new
models in all vehicle segments. There were also corre-
sponding campaign areas for beginners without a driving
license and kids.
The stunt shows and racing sport action of the pro-
fessionals impressed the visitors with their spectacular
performances.
With over 220,000 visitors from 95 countries, INTER-
MOT 2016 set a new record - with the best weekend in
the history of INTERMOT. At 26 percent, the share of
trade visitors among all attendees was extremely high
again, as was the share of foreign trade visitors at around
TRADE SHOW REVIEW
MOTOR SOURCE
226
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