INTERMOT 2016 breaks all records:
More premieres, more
exhibitors, more visitors,
more passion!
I
NTERMOT in Cologne broke all records to-date
and excelled with a perfect performance. The
international leading business and event trade
fair for motorcycles and scooters presented a fire-
work of innovations with around 40 premieres of the
vehicle manufacturers. At the same time, INTERMOT
set new benchmarks on the trade fair scene for mo-
torcycles with emotional experiential worlds. The pas-
sion for the fascination of bikes was particularly no-
ticeable in the INTERMOT customized section, a
show-in-show that was especially dedicated to the
theme customizing and the scene's lifestyle. Accord-
ingly, with an attendance of over 220,000 visitors from
95 countries, considerably more biker fans poured
into the Cologne fair grounds than ever before. "IN-
TERMOT 2016 was a mega event with outstanding
results," said a delighted Gerald Böse, President and
Chief Executive Officer of Koelnmesse. "We have her-
alded in a new era with new concepts and especially
with the integration of the customizing world, under-
pinned by individuality, emotionality and enthusi-
asm." INTERMOT 2016 was also a total success for
Reiner Brendicke, Managing Director of the IVM: "The
excellent attendance
result, for example with
more trade visitors from
Italy, proves that the
industry is innovative
and future-oriented. The
industry has put the
trends of the era into
practice with new mod-
els and concepts -
towards more individu-
ality and alternatives for young beginners. The youth
is re-discovering the motorised two-wheeler, whether
in the form of urban mobility or as an expression of a
lifestyle." 1,133 exhibiting companies from 40 coun-
tries presented their new and existing products at
INTERMOT 2016, a 17 percent increase compared to
the previous event. "The high number of premieres
and the worldwide media response, particularly in the
online and viral media underline the significance of
INTERMOT as the most important meeting point of
the motorcycle community. The industry and the
scene always meet up at the most important spot and
INTERMOT customized lives out the emotionality of the motorcycle
TRADE SHOW REVIEW
MOTOR SOURCE
By/ Press Center Pictures/ Joy Wang
224
