Foreign visitors
INTERNATIONAL BUYERS PROJECT
An attentive research has helped identify buyers from the following countries:
Austria
Croatia
France
Germany
Morocco
The Netherlands
Russia
Switzerland
Tunisia
Turkey
United Kingdom
Spain
Scandinavia
Initiatives
Conferences
on landscape and garden
Seminars
and
workshops
for
gardeners
and
agronomists
Cultural insights
on
sustainability
Initiatives
and
settings
for
gardeners
and
landscape gardeners
Talks
and
meetings
with
landscape architects
Involvement of
with seminars and demonstrations for
creative decoration
Services
lounge bar
free entrance for exhibitors and their guests (proportional to stand size)
free entrance and parking
reserved for each exhibitor and proportional to stand size
e-service
web platform dedicated to exhibitors that provides a complete range of speciali-
sic
online Customer Invitation System that allows each exhibitor to manage invitation
Communication strategy
PRESS OFFICE AND PUBLIC RELATIONS
ARTICLES ON SPECIALIZED MAGAZINES
Flortecnica, Clamer, Il Floricultore, Green Line, Case di Campagna,
FaidateFacile,InGiardino,LineaVerde,MGMarketingeGiardinaggio,
Acer, Giardini, Ville Giardini, Casa&Giardino, Bricoliamo.it, Green Up,
Il mio Giardino, Pollice Verde, Paysage, Nemeton, Vita in Campagna,
Garden&Grill, Giardini&Ambiente, Taspo, Profession Paysagiste, Markt
TARGETED ADVERTISING CAMPAIGNS
Specialized magazines, TVs and radios
in Gruen, Landscape, Garden International, House and Garden...
PRESS CONFERENCES
presentation of the fair to the press a few months before the event and shortly
before the fair as a means of inauguration of a number of promotional events
TARGETED NEWSLETTERS
SOCIAL NETWORK
(facebook; twitter; linkedin; instagram; pinterest; google+)
w w w . I M B 2 B . c o m
TRADE SHOW PREVIEW
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