Beijing International Cycle Expo 2014 and the 3rd Beijing Cycling Festival will be held at Beijing Badaling International Convention and Exhibition Center from Sep. 12-14. It is a grand gathering of the industry, based in Beijing, relying on Northern China and extending to the whole country. The event will be hosted by HAOSI International and China Bicycle Association together, targeting the middle and high-end market of sports and leisure bicycles and relevant auxiliary products. The event will provide multiple services and exchange opportunities for the exhibitors, dealers and customers, and it commits to promoting the sound development of middle and high-end bicycle industry and publicizing healthy and environmental-friendly bicycle culture.
Principal leaders from the People’s Government of Yanqing and Beijing Olympic City Development Association, Commercial Officials from Embassy of Denmark in China, exhibitors and dealers of dozens of brands, and reporters from several media attended the press conference.
According to the press conference, the exhibition area will reach to 10,000 square meters, and it is expected to attract more than 100 famed producers home and abroad and around 2000 dealers from 15 key cities in Northern China. The exhibits include sports bicycles, city bikes and spare parts, riding apparel, equipment and outdoor products, sports food and drinks, professional media, bikers club, etc. The 3rd Beijing Cycling Festival which will be held simultaneously with the Expo will publicize the riding culture and popularize green riding with more colorful activities.
Mr. Guo Wenyu, Secretary General of China Bicycle Association attended and addressed the press conference. He said China Bicycle Association will directly link the professional market and bicycle culture through Beijing Cycling Festival, better publicize riding culture, popularize green riding, promote the concept of low carbon and environmental protection, facilitate the upgrade of bicycle industry, and give full support to the operation and promotion of Beijing International Cycle Expo.
(Ye Xun, President of HAOSI International)
President Ye Xun of HAOSI International, the host of the Expo, announced and released the basic information of the Expo on the Press Conference. The Expo highlighted “forefront, professionalism and international oriented”, exhibiting the international new varieties and fashion in an all-round way, focusing on the cutting-edge topics, enhancing the product promotion, technical discussion and trade exchange within the industry. The Expo would be the best place for the bicycle producers to release new products and an effective channel to improve brand dealing system.
Another highlight of the Expo is to build a service platform for the professional bicycle dealers in Northern China. Lectures, trainings and high-level forums during the Expo will cover the topics of sharing of successful marketing cases, expanding of customer communication means, transformation of traditional stores, new media promotion, etc., building a key learning and exchange system for the dealers to enhance brand marketing force.
Mr. Jia Gang, Vice Secretary General of China Bicycle Association made a detailed introduction to Beijing Cycling Festival. He held that the combination of professional expo and cultural events will better exhibit and promote each other. The Festival will hold a series of colorful events, including “fashion show, brand corridor, competition in the exhibition, new varieties experience, and riding performance”, cementing the intimacy between bike enterprises and direct customers, and promoting low-carbon, green and healthy way of travel and life.
It is learned that the ultimate goal is to build a “Cycle Ecosphere” of Northern China based on the Expo and Festival. The ecosphere will not only serve the product trade between producers, dealers and users, but also spread fashionable sports and sound way of life through riding products, riders and riding culture. Besides, located in Beijing, the center of Bohai Economic Rim, the ecosphere can better bridge the resources of economy, government and enterprises in the field of professional bicycles and the information flow. Meanwhile, the ecosphere will also provide services of professional marketing, planning, product analysis and customer insights around the market needs. It strives to ultimately build a complete “Cycle Ecosphere” by tier building of industry circle, cultural circle and market circle to form vertical integration and longitudinal extension of the professional bicycle field.
Beijing International Cycle Expo 2014 and the 3rd Beijing Cycling Festival got strong support from the People’s Government of Yanqing County and Beijing Olympic City Development Association. Mr. Li Xianzhong, head of Yanqing County, attended the Press Conference and made remarks. Yanqing County has always attached great importance to mass sports and the host of large-scale events, boasting sound ecological environment and rich tourist resources and being rated as a place “suitable to develop bike riding sports” by Beijing municipal leaders. Events hosted in recent years like Beijing Citizens Riding Event along Gui River Green Corridor of Yanqing, Beijing Guichuan Cycling Race, Beijing International Cycling Tour Festival, etc., have exerted far-reaching social impact. Mr. Li said Yanqing County as the supporter of the event will provide solid infrastructure and resources guarantee for the Beijing International Cycle Expo 2014 and the 3rd Beijing Cycling Festival, serve the successful host of the event, make great effort to promote the upgrade of industry cooperation, and continue to promote and spread low-carbon and green riding culture.
(group photo of exhibitors on the signing ceremony)
Modern cycling is an acknowledged aerobic exercise requiring endurance. With the universal concern of the world environmental problems, the low-carbon environment-friendly way of life represented by bicycle is more and more admired by the world. In recent years, the growth rate of domestic bike market exceeded 30%, and the brand and variety of bikes witnessed sharp increase. Beijing, ringed with mountains, boasts natural condition of developing cycling with frequent international exchanges, high acceptance of new things, concentration and strong consumption of groups, which enables Beijing to get strong development momentum. The northern markets centered on Beijing attract more attention of domestic and foreign professional bike brands, which strive to expand their channels and strengthen market deployment in order to get early advantage in the new round of cycling.
Beijing International Cycle Expo 2014 attracts great attention from many famous brands, including Merida, Giant, Fujitec, Hi Light, UCC, LOOK, NE?WT, OUNAI, CUBE, MJRC, KOUAN, CANNONDALE, BH, GHOST, MARMOT, FOCUS, KONA, SPECIALIZED, Scott China, HAIBIKE (in random order). Representatives from multiple producers attended the press conference, and GIANT, MERIDA, GHOST, MARMOT, and SPECIALIZED were invited as the exhibitor representatives to address on the press conference. They very looked forward to the model innovation and professional service of the Expo and Festival, and regarded that the event can do a good job to promote the industry exchange and market development, has a high value to expand northern channel, and has the capability of promoting cycling and low-carbon life. At the site of press conference, representatives from the organizers of the Expo and Festival, General Manager Zhao Kewang of Hi-Lighting Int’s Exhibition (Beijing) Co., Ltd, the affiliated enterprise of CCA and Chief Exhibition Director Meng Fantao of Beijing HAOSI Chuangyi Exhibition Service Co., Ltd signed contract with over 10 brand exhibitors, laying a solid foundation for the successful host of the Expo and Festival. Many dealers also showed strong interest to the Expo and made in-depth negotiations with the exhibitors.
For more information, please visit www.beijingcycle-expo.com
