As a prestigious international trade fair and strategic business destination for the horticulture, floriculture, and fruit sector in Vietnam and the region, HortEx Vietnam has continually expanded in scale across its six successful editions. It has consistently witnessed growth in the number of exhibitors and trade visitors. In 2024, the event attracted over 200 exhibitors from 25 countries and territories, including Denmark, Estonia, France, Germany, Greece, Italy, the Netherlands, Spain, Turkey, the United Kingdom, Australia, China, India, Indonesia, Israel, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, Colombia, Ecuador, the United States, and Vietnam. Notably, the 2024 exhibition hosted over 7,000 trade visitors from more than 30 countries and territories, providing an ideal platform for businesses to trade, connect, and explore collaboration opportunities in horticultural and floricultural production and processing technology.
Vietnam's Horticulture and Floriculture Market: Potential and Opportunities
Vietnam is emerging as one of the major centers for fruit and vegetable production and export in the region. According to the Vietnam Fruit and Vegetable Association, Vietnam's fruit and vegetable exports are forecasted to reach over USD 7.2 billion in 2024 - a record number ever, USD 1.6 billion higher than in 2023. This leap marks a new developmental phase for the fruit and vegetable industry, advancing towards the USD 10 billion export target in the coming years.
Additionally, the Vietnamese floricultural market is also experiencing remarkable growth. With favorable climatic conditions and diverse flower categories, Vietnam has become a supplier of high-quality fresh flowers to many countries. From 2021 to 2026, the Vietnamese flower market is expected to grow by USD 283.21 million, with a compound annual growth rate (CAGR) of 11.5%.
HortEx Vietnam 2025: Southeast Asia’s Leading Trade Bridge Connection
Inheriting the development momentum of previous exhibitions, HortEx Vietnam 2025 will return from March 12 to 14, 2025, at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh Street, District 7, Ho Chi Minh City. A key highlight of this year’s exhibition is its first-time collaboration with Agritechnica Asia—a leading global exhibition for agricultural machinery and equipment organized by DLG. The event is expected to gather over 400 exhibitors from 35 countries and territories, along with more than 15,000 trade visitors.
Not only investing in scale, the Organizers also focus on organizing highlight activities. During three days, from March 12-14, 2025, the exhibition will feature a series of outstanding programs such as: Seminar Program, Export Forum, Grower Talks, VIP Buyer Program, Retailer Workshop, and Flower Arrangement Competition. These programs offer opportunities for businesses and retailers to network, share experiences, and stay updated on new trends in the horticultural and floricultural industry. The Flower Arrangement Competition, in particular, highlights the creativity and beauty of Vietnam’s flower industry through artistic creations using fresh flowers. The exhibition will also feature dedicated display areas such as the The International Fruit & Vegetable Sourcing Hub, The International Premium Flower Showcase, and The International Seed Supply Hub Showcase, Post-Harvest Technology & Solutions Zone, providing effective networking and business collaboration spaces.
With its expanded scale and enhanced quality, HortEx Vietnam 2025 continues to affirm its position as Vietnam's leading B2B platform specializing in the horticultural and floricultural industry. It serves as a hub where businesses, manufacturers, suppliers, distributors, and technical experts connect, exchange advanced technology, expand markets, and foster business collaborations without the need to seek opportunities in other countries. Additionally, it helps Vietnamese agricultural products penetrate deeper into international markets, meeting global standards.
For more details, please contact:
MINH VI EXHIBITION AND ADVERTISEMENT SERVICES CO., LTD (VEAS)
Room 803, Citilight building, 45 Vo Thi Sau, Dakao Ward, District 1, Ho Chi Minh City
Email: info@veas.com.vn
Tel: (+84) 028 3848 8561 - Fax: 028 38488564
Website: https://www.hortex-vietnam.co
