As an innovation platform, ISPO Munich offers comprehensive orientation in the sports and outdoor industry, supports important decisions and offers an outlook on future developments. The ISPO Award seal of quality is given to sports products with a particularly high level of innovation, thus providing a curated overview of the most important trends in the industry. For the brands, innovations are enormously important and indispensable, whether in the textile sector, where much has changed in terms of materials, or in the integration of AI into all sub-sectors of the sporting goods industry. An expert jury of business professionals and regularly changing, sports-loving retail consumers from the ISPO Collaborators Club will review the submitted product innovations in advance and award prizes to the ones that meet the relevant criteria.
The submitted products make it possible to identify and observe trends. In 2024, the spectrum of trends continues to include sustainability in relation to textile innovations, the circular economy and recycling, as well as retail consumers’ desire for multipurpose use of diverse products. The integration of technology and the ever-growing role of AI numbers among the most exciting observations.
SUSTAINABILITY AS THE STANDARD
New EU legislation has led to an acceleration in the development of sustainable, functional materials. At this year’s ISPO Award jury meetings, numerous exciting material innovations were observed, especially in the textile sector. Progress in chemical treatments, such as PFC-free DWRs and textiles, is also remarkable. “Sustainability is increasingly becoming the norm, which means that consumers are coming to expect it as standard”, says juror and textile expert Dr Regina Henkel. “Progress is visible, for example, in the use of mono-materials or bio-based fabrics such as wool-Tencel blends”, which are used, for example, in this year’s ISPO Award winner Icebreaker with the Merino Blend 800 RealFleece Classic Pile LS Zip.
Collaborations with large chemical and technology companies such as BASF also accelerate innovations. These can be seen, for example, in running shoes with new foam mixtures, such as the T1 from Mount to Coast, the world’s first performance running shoe with a midsole made from biomass-balanced biopolymers from BASF.
The ISPO Award entries also make it obvious that the performance of sustainable products made from recycled fibres has improved markedly so that the functionality of these products is now fully on a par with non-recycled items. Nevertheless, recycling will not be the solution to all future challenges, which is why manufacturers are increasingly incorporating into their collections natural fibres and biodegradable sports textiles, either in pure form or as a blend.
MULTI-USE REMAINS A TOP TREND
The trend towards multifunctional products reflects consumers’ desire for practical solutions. Particularly in Asia, multifunctional hardware products are perceived positively, while in Europe the focus is on textiles for multifunctional use. “High-quality, high-performance materials and designs are being adapted as everyday fashion, thus appealing to a broader target group”, explains trade journalist Dr Martina Wengenmeir, who is also one of the ISPO Award’s jurors. The “urban outdoor” trend is continuing and multipurpose products are also coming into focus in the area of commitment. One example of this is the Outdoor Backpack 45L from Peak Design, which combines fashionable and multifunctional design with full performance.
ISPO Award juror Dr Wengenmeir has identified another trend: “There is a growing focus on technical sports products designed specifically for women. These include football shoes with a design that is genuinely their own. This development goes beyond simple adjustments and includes well-thought-out designs in terms of fit and functionality.” These also include the BettHer - Bra Antishock+: the bra relies on a patented thermoplastic gel technology that provides excellent shock absorption and protection during intense activities.
INTEGRATION OF TECHNOLOGY
A trend from Asia that is also arriving in Europe is the integration of technology into clothing, for example through sensors and warmth apps. The personalisation of garments using technologies such as AI and sensor technology for temperature regulation is regarded as a potential growth area, despite concerns about sustainability.
Technology is also playing an increasingly important role for brick-and-mortar retailers, for example, when it comes to analysing the right product for the customer. Treadmills for running analysis are well known, but this year’s ISPO Award winner, the Skimulator, is a patented world first for a perfect fit of ski boots. This state-of-the-art simulator precisely simulates slope gradients, thus enabling the perfect fit of the ski boot.
EXCERPT OF THE ISPO AWARDS 2024
BettHer – Bra Antishock+ | The BettHer Bra Antishock+ features a patented thermoplastic gel technology that provides excellent shock absorption and protection during intense activities.
Lothar Hofer – Baerntal | Baerntal is a stylish, fairly produced loden one-piece suit for the snow. The suit is perfect for any winter activity. Each piece is handmade in the Alps.
Mount to Coast – T1 | The T1 is the world’s first performance running shoe to fully integrate the groundbreaking biomass-balanced biopolymer from BASF as a midsole material.
Skimulator – Skimulator | Up to 70% of ski boots sold are too large for their wearers. The Skimulator makes this a thing of the past. A patented world first for a perfect fit.
Tanboer – Airbag Recycled N66 Down Jacket | The centrepiece of the N66 Down Jacket is the innovative airbag fabric recycling system.
Ulu – Amak Winter Trail Running Shoe | The Amak Winter Trail Running Shoe closes the gap between traditional trail running shoes and heavy winter hiking boots.
ISPO BRANDNEW AWARD
ISPO Munich also provides a stage for the most innovative and creative newcomers in the sports and outdoor industry. Previous ISPO Brandnew winners include pioneering brands from all over the world that have redefined the boundaries of their respective fields with innovative materials, cutting-edge technology and sustainable action. Four start-ups each from the categories “Outdoor & Adventure & Snowsports”, “Performance, Body & Mind (physical product)”, “Sustainability” and “Sports Technology & Platforms” will pitch their ideas live on the main stage. A sneak peek at the innovations on show includes: BreezeLabs, which monitors breathing patterns during exercise; no normal coffee, coffee in a tube; and the AeroGraph Puffer Jacket, a weather-insulating jacket. The winner will be announced in the grand finale on the second day of the fair (4 December 2024).
