More and more people are gravitating towards fitness studios. This trend's importance is evident in recent statistics: Strength and aerobic training can reduce the risk of dying from lifestyle-related diseases by up to 47%*. To convince even more people to lead an active life, FIBO 2024 will be even bigger, healthier and stronger. Visitors can look forward to new educational formats, experience areas and returning faces among the exhibitors.
3 x E for better health
As an international platform for the entire fitness, wellness and health industry, FIBO unites diverse communities with varying needs. To better address these needs, it introduces the triad of Expo, Education, and Experience for the first time in 2024.
EXPO
In a total of ten halls, FIBO, together with exhibitors and partners portrays health in all its dimensions, showcasing how individuals can lead healthier lives.
One highlight for the upcoming year is the new Diagnostic Area in Hall 4.2. Coupled with the theme of healthy nutrition, visitors will learn from experts how to precisely optimize their health. This involves focusing on biohacking aspects through programs featuring key notes and self-experiential offerings. The significance of comprehensive analysis and (self-) tests, as well as tailored advice and product selection related to hormone balance or women's health, will be illuminated.
Aligned with the booming themes of health and training optimization, which increasingly involve the conscious use of supplements, visitors can anticipate a familiar face. In 2024, supplement provider ESN returns, occupying its own hall at FIBO for the first time.
Major industry players will once again be complemented by numerous young companies. The Future Forum, Innovation Areas Wellness, and POWER provide an ideal setting for disruptive approaches.
EDUCATION
The European Health & Fitness Forum offers valuable insights for industry professionals through FIBO's lectures for the eleventh time. Building on this, the newly structured education program, including the FIBO Campus, presents the most comprehensive educational program to date. This encompasses the FIBO Congress, held over three days in collaboration with BSA and DhfPG. Fitness professionals gain insights for their daily work in sports and health facilities, staying updated on the latest scientific knowledge and industry trends.
Also established and once again a highlight for sports physicians and physiotherapists is the symposium "when therapy becomes training" by Georg Thieme and thesportsgroup. The Exercise is Medicine Day on Friday introduces new topics, including insights into mobile city development, women's health, and the megatrend of AI (Artificial Intelligence).
Aside from the FIBO Campus, visitors will benefit from high-quality educational offerings. The Meeting Point Health serves as a meeting place for all health disciplines, providing the latest insights into sports medicine, physiotherapy, and long covid. In 2024, the Meeting Point Spa & Wellness becomes more international, hosting two awards: On Focus Day Hotel Industry, the Aktiv Hotel Award will be presented together with Tophotel. On Sunday, the spotlight will be on the Spa Manager Awards by Deutscher Wellness Verband.
In addition to the B2C offerings on the Group Fitness Stage, in the E-Sports Area and the Diagnostic Area, the Lifestyle Area offers workshops on topics such as permanent and gym makeup, hair and beard styling. Sessions on clean beauty, facial care, regeneration and healthy skin will literally get under your skin, including necessary skin analyses and solutions for skin issues.
EXPERIENCE
Over four days, FIBO creates unforgettable live experiences that make the joy of an active life not only tangible but also desirable. The Group Fitness Stage in Hall 4.2 invites visitors to engage in the latest workouts and conventions.
The POWER Stage also evokes a special atmosphere. Whether it's posing by bodybuilder legends or interviews with successful athletes, visitors line up to take a picture with their idols and catch a professional tip or two. Powerlifting will also be impressive: FIBO visitors will have the opportunity to marvel live at one of the few Strongmen competitions in Germany.
Things will also get powerful in Hall 4.2. when the FIBO Football Festival celebrates its premiere on April 13 and 14 and brings American gameday atmosphere to Cologne. Visitors can enjoy a different kind of game-day atmosphere at the Gaming Area. From fashion brands to games suppliers, this is where major hardware and software partners meet gamers. In addition to test offers, there will also be talks and knowledge challenges. Aspects and potentials relating to mental and physical fitness will be discussed.
Strong women for a strong society
The newly introduced Ladies Lunch, well-received in 2023, will continue in 2024 as a networking event for women in the industry. But it is not to stop there. Organizer of FIBO, RX Germany, together with the Female Future Festival, has made it its business to honor women with the RX Female Award who act as role models in their industry through their extraordinary commitment, determination and competence. The award will be presented at the 2024 Ladies Lunch.
But the leading trade show is also setting new standards in its program and increasingly integrating the topic of women's health. This includes a large number of female guests in panel talks as well as insights from women in competitive sports on the individual risk of injury, cycle-based training methods and nutrition across all hormonal development phases.
Tickets for FIBO 2024 and the FIBO Congress will be available from November 24 at fibo.com.
