Frankfurt am Main – All cycleways lead to Frankfurt.
In its second edition in the city on the River
Main, the Eurobike has underscored its position
as the world’s leading trade exhibition for the bicycle
and future mobility industry over the past
five days of the event. The new peak of more than
1,900 exhibiting companies was also accompanied
by growth in terms of visitors, with 34,750 representatives
of the trade public and 31,840 end
consumers on the weekend (2022: 33,780 on the
Business Days and 27,370 on the Festival Days).
New and emerging trends, sustainable concepts, and futuristic
ideas – Eurobike 2023 reflects the dynamism with
which mobility on two or more wheels is now taking the
world by storm. Tens of thousands of visitors took this
year’s trade exhibition slogan of “Hello Future” to heart, ensuring
a high level of satisfaction among all participant
groups. Stefan Reisinger, Managing Director of event organizer
fairnamic GmbH, sums up the experience as follows:
“This year’s show seamlessly followed on the heels of last
year’s success at the premiere in the new venue. We were
able to make progress both quantitatively and qualitatively
and have great momentum behind us. The charisma and
drawing power that the industry currently needs could be
found here in Frankfurt. This will make the Eurobike a driver
of the transportation revolution and put even more focus
on bicycles, e-bikes, and light electric mobility.”
The exhibiting companies also have very positive impressions
to share from the five vibrant days of the fair. Bernhard
Lange, Managing Partner of Paul Lange & Co. OHG, explains:
“Eurobike 2023 was a complete success. The increased
number of national and international visitors demonstrates
that the trade exhibition has arrived in its new home
in Frankfurt and has definitively reclaimed its status as the
world’s leading trade exhibition for the bicycle industry.
Everyone is aware that challenging months are still to be
expected, of course. But with the positive, optimistic, and
resolute mood that was noticeable throughout the fair, the
Eurobike is sending a very important signal. After all, it was
made abundantly clear in Frankfurt that cycling is indispensable
as a core component of a modern and sustainable
mobility universe. Great times lie ahead for the industry
in the medium term.”
Visitors came to Messe Frankfurt from a total of 122 countries,
ensuring an incredible atmosphere on 150,000 square
meters of hall space, which included a large outdoor
area, until the event finally came to an end on Sunday. Manufacturers
of e-bikes, sports bikes, and everyday bikes
and new, sustainable forms of mobility were represented at
the Eurobike, as were accessory vendors, suppliers, service
providers, and trade organizations. Overall, it was possible
to register a positive mood of optimism, which also
strongly radiates into the policymaking sphere and global
media landscape. At the National Cycling Congress held as
an accompanying event to Eurobike, Hesse’s Minister for
Economic Affairs, Energy, Transport, and Housing Tarek
Al-Wazir had the following to say: “I was particularly pleased
that the National Cycling Congress could be held in
conjunction with the Eurobike for the first time. This demonstrates
the economic importance of cycling and intensifies
the exchange between the various stakeholders.” There
is a broad consensus in Frankfurt that climate change,
digital transformation, urbanization, and demographic
change are bringing humanity to a turning point. only together
with all stakeholders in the cycling and mobility industry
can we succeed in overcoming the incredible challenges
of our time.
The 31st Eurobike also offered a strong showcase of new
products, with some 200 world premieres reported and
more than 300 entries submitted for the Eurobike Award.
Heiko Müller, founder and Managing Director of Riese &
Müller, is convinced that the industry can enter the new
season with a sense of optimism: “The market and our products
and innovations are definitely ready for the future,
and the bicycle industry has the power to revolutionize mobility.”
The walk through the exhibition halls made it clear
that the e-bike is and remains the proverbial motor of progress.
Completely new target groups will be tapped into
here in the future.
In addition to the trade public, enthusiasm for cycling also
stirred end consumers to visit the trade exhibition over the
weekend on the Eurobike Festival Days. 31,840 bicycle enthusiasts
were amazed by the show performances of world
stars of the trial and BMX scene, feverishly cheered on the
participants in the Bembel-Crit bike race, extensively tested
new cycling innovations in the Demo Area, and learned
about international bike travel options in the Bike Travel
Area. “For two days, the industry celebrated bicycles and
micromobility with all bike fans. The response to all of this
has been great, and we have been able to spark enthusiasm
on a broad basis to get more people on bicycles in the
future,” says Eurobike Project Manager Dirk Heidrich. The
high level of visitor satisfaction, reaching 94 percent, was
confirmed across all five days of the fair.
Eurobike 2024
The 32nd Eurobike will take place on the grounds of Messe
Frankfurt from Wednesday, July 3, to Sunday, July 7, 2024.
Festival Days: Saturday and Sunday. Further information is
available at: www.eurobike.com
