The first motorcycle trade fair of the year attracts motorcycle fans
and the international trade + Total of around 100,000 private and
trade visitors in Cologne + Exhibitors praise high-quality
conversations + Young public with strong representation
The INTERMOT, International Motorcycle and Scooter Trade Fair in Cologne,
which ended on Sunday, 9 October 2022, experienced a successful restart. As
the first motorcycle trade fair of the year, the event presented world premieres
and innovations but also new products that had already been introduced digitally
over the course of the year. At INTERMOT, the motorcycle community,
motorcycle fans and the trade, could finally see the motorcycle experience
world and all exhibited models live and in colour again. "After a four-year
interruption due to the pandemic, the motorised two-wheel world is back in
Cologne, and the visitor response underlines how important an industry platform
is, especially under difficult circumstances. Consumers and the trade are looking
forward to being able to go to trade fairs again, to experience and touch the
products up close, especially such emotionally charged lifestyle products like
motorcycles or scooters. The mood among trade fair participants was very good.
One could sense that the industry had missed exchanging ideas in such a
framework again. That had simply been missing in recent years. Even if the
industry was not yet completely represented in Cologne after the pandemic,
INTERMOT 2022 has demonstrated its strengths as a trade and consumer fair and
positioned itself on the market again", is the shared summary of Oliver Frese,
Chief Operating Officer of Koelnmesse, and Reiner Brendicke, General Manager
of the German Motorcycle Industry Association e.V. (IVM).
INTERMOT 2022 registered a total of around 100,000 visitors from 75 countries. The
international specialised trade for the brands participating in Cologne thereby
represented around 20 percent of total visitors, around 30 percent of which came
from abroad. They informed themselves about the offering of around 500 exhibiting
companies and brands from more than 30 countries. More than 80 percent of the
visitors were satisfied with their visit to INTERMOT 2022 and would recommend the
trade fair. Nearly 40 percent of private INTERMOT visitors were under 30 year of
age. "INTERMOT thus also makes an important contribution to addressing new target
groups. This is also underlined by the feedback of our exhibitors, who praised the
high quality and the detailed specialised knowledge of INTERMOT visitors and
reported intensive discussions", Oliver Frese and Reiner Brendicke continue.
Especially motorcycle fans were enthusiastic about finally being able to admire, sit
on and even ride the more than 1,300 motorcycles and scooters that could be
discovered in Cologne in the halls and on the neighbouring event grounds. The flow
of visitors into the Cologne exhibition halls was enormous from Thursday to
Saturday, the test track was hardly able to deal with the crush. Especially the e-test
track with brand new e-motorcycles and e-scooters and the 125 cc test track for
new and returning riders were very much in demand.
INTERMOT 2022 thus provided the young target group with the perfect entry point
with the WORLD OF 125 cc – from a comprehensive assortment of 125 cc machines
through the right equipment to driver's license advice and of course the test track,
both young bikers and friends of the B196 driver's license found everything they
need. "It's only a shame that some manufacturers were not in Cologne, but
INTERMOT was also a great experience just as it was. One can try out sitting on any
machine and test many bikes on the test track. The 125 cc test track was paradise
for me as a driver's license rookie. And now I know which bike I want to buy", a
visitor using the school vacation to already come to INTERMOT on Thursday was
pleased to say.
The WORLD OF SHOP@INTERMOT was also well-received by the public. Consumers
had the chance at INTERMOT to buy products for the first time at the trade fair,
primarily from the clothing and helmets sections. Long lines formed at many
exhibitors with visitors looking to secure something new at the end of the season for
the first ride in the coming spring. "The conceptual adjustment, including sales at
the trade fair, was a complete success for us. Our stand was practically under siege
on the visitor days. Vistors also expect to be able to buy at a motorcycle trade fair",
according to Matthias Kroner, Country Manager Rukka Motorsport Germany/Austria.
The WORLD OF eNNOVATION exhibitors received a great deal of attention. Especially
the providers of e-bikes and e-scooters reported very good and promising discussions
with potential traders on the trade visitor days and great interest in vehicles with
alternative drive technologies on the public days.
In addition to the test drive track, the stunt shows, the European Street Freestyle
Championships and the special shows, such as the UNIQUE MOTORCYCLES, were
well-attended highlights in the event programme of INTERMOT 2022.
The next INTERMOT takes place from 1 to 6 October 2024.
