TAIPEI CYCLE, one of the world's largest cycle shows, will hold both a physical show and a virtual event ‘TAIPEI CYCLE DigitalGo’
when it takes place in March 2022. This is TAIPEI CYCLE’s first ‘hybrid’ event, the last two editions being held online due to
the COVID-19 pandemic. This year, TAIPEI CYCLE attracted approximately 110,000 visits from 81 countries, with strong participation from
U.S., Japan, Singapore, U.K., and Germany.
TAIPEI CYCLE and TAIPEI CYCLE DigitalGo will both kick off on March 9, 2022, with TAIPEI CYCLE closing on March 12, and TAIPEI
CYCLE DigitalGo concluding on April 8. This long-awaited gathering of the world’s leading B2B cycling industry leaders is a one stop
shop to conduct business with stakeholders across the global supply chain. The virtual exhibition aims to help international exhibitors and
attendees overcome the limitations of cross-border travels and time zones in getting business done. Registration for both TAIPEI CYCLE
and TAIPEI CYCLE DigitalGo opens August 12 via the event website https://www.taipeicycle.com.tw/en/index.html
The global cycling industry has weathered the pandemic with demand staying resilient due to the convenience, affordability, and
eco-friendliness of cycling. Industry growth was given a further boost by the wider roll-out of public cycling infrastructure by European
governments. According to Taiwan’s Bureau of Foreign Trade, Taiwan’s export value of e-bikes for the first half of 2021 reached USD 647
million representing a year-on-year growth of 40 %. During TAIPEI CYCLE, visitors will be greeted with the latest designs, innovation and
R&D in cycling, and themed pavilions including the d&i awards Pavilion and Smart Cycling Pavilion. The physical event will also grant
visitors direct access to the industry’s leading global brands and manufacturers to collaborate on the development of new products and
brands for the international markets.
While the personal touch of a physical trade show is irreplaceable and the physical event remains at TAIPEI CYCLE’s core, it is
equally important to have an online solution in parallel even after the pandemic to maximize opportunities and optimize the manner for
which buyers and sellers can interact with each other. As such, TAIPEI CYCLE DigitalGo will improve its interaction and search
functions by adding new features such as the Networking VR Lounge and Exhibitor Guided Tour to enhance both the exhibitors’ and
buyers’ experience. The introduction of a powerful search engine will increase product discovery and facilitate buyers purchasing needs.
online visitors can also look forward to livestreams of onsite events at TAIPEI CYCLE and online forums discussing industry insights.
Additionally, exhibitors will have exclusive access to insights on buyer demographics to inform their marketing strategies.
Ms. Leonor Lin, President of TAITRA said: “We have noticed a disparity among exhibitors in terms of their know-how and
understanding of digital strategies and marketing skills, and we hope the hybrid format will help our exhibitors to level-up their relevant
knowledge and sharpen their skills.”
