Looking Technology Reported News of Victory for
the Dash Cam Sales Performance in 2020
Founded in 1994, Looking Technology Co., Ltd. established its operation center in Shenzhen in 2012, followed bythe Dash Cam Sales Performance in 2020
setting up offices in Shanghai, Chengdu, and Taipei. The Company is scheduled to set up an office in Kaohsiung
at the end of this year. The Company established production lines and product assembly lines in China. In the past,
the Company focused on manufacturing with over 100 employees to meet market demand. Now, the Company gradually shifted to R&D oriented and collaborates with OEM companies in China as well as professional suppliers in Taiwan, thereby the company responds to market demand instantly and customizes purchase orders. Currently, the purchase orders for export distribute all over the world, including England, Japan, South Korea, Australia, Singapore, Thailand, and Malaysia. Looking Technology not only has acquired patents for products in Taiwan, U.S., and China but has also been certified by various international standards, including BSMI, NCC, CE, FEE, KC, and others. The products are marketed worldwide with a high level of recognition.
DB-1 All-in-One Portable Dual Channel Motorcycle Helmet Cam leads Looking Technology to climb to higher Level
Prior to the availability of the dash cam in Taiwan in 2012, Looking Technology has already accessed the market for car
dash cams in 2009 and already discovered the business opportunities in dash cams for the two-wheeled car market in
2015. President Yu-Fong Chang indicated: “We foresaw the importance of motorcycles installing dash cams and
hence intensively designed and developed the products. We overcame the problems of unstable power supply and
higher vibration by motorcycles. Finally, in 2017, we officially entered the market.”
After committing to the market, the Company has encountered the difficulty of installation technology from the
feedback of customers. Particularly, foreign clients have been bothered by this issue profoundly and suggested that
the installation labor costs were higher than the equipment price. To improve the installation issue by clients, Looking
Technology launched a new-generation portable dual-channel helmet cam, “DB-1 Dual Channel” in 2019. The
product not only solves the problem of difficult installation but also comes with the SONY IMX307 starlight color lens
with enhanced night vision and dual lens 140-degree wide angle. The product allows WIFI connection via the mobile
phone to instantly view and download films. Users can use the dash cam while riding and can install it for hiking.
President Chang said with confidence: “DB-1 is the world’s first dual-channel dash dam and has accessed the
European market successfully upon release. Right now, the annual sales for DB-1 have reached nearly 30,000 sets
and the market response is enthusiastic.”
Motorcycle dash cam currently accounts for 70% of the Company sales revenue while other products only account for 30%.
Looking back 2020 and project 2021
The domestic and export sales of the dash cam products made by Looking Technology account for 50% respectively.
President Chang revealed that participating in exhibitions is the one major channel for Looking Technology to receive
export orders. However, due to the pandemic impact, Looking Technology now enhances virtual channels by selling
products on the major international e-commerce platforms, including Amazon, eBay and Alibaba.
When mentioning the overall performance of Looking Technology in the 2020 sales revenue, President Chang
mentioned: “The 2020 sales grew double but the market trends still show demand exceeds supply. Although we
plan to increase production capacity, the problem with a shortage in raw materials is simply too serious. It is
expected that the shortage in materials will continue by the end of the year. The lead time will also postpone from
more than 1 month to more than 2 months. What we can do now is to cooperate with suppliers producing driver
IC as close as possible in order to acquire more allocation and meet the growing market demand.”
Looking Technology projects increase growth by 50% in 2021. At the end of this year, the Company will relocate
to new operating headquarters in Taichung and is applying for ISO 9000 certification. President Chang forecasts
a full load of purchase orders will continue until the first quarter of 2022. He also suggested that the post-pandemic
demand/supply imbalance will likely stabilize in one year. He added: “Now we are speeding up the introduction of
diverse products and attempts of different solutions with professional suppliers, in order to fulfill the backlog after
the New Year, thereby to meet market demand.”
