Interbike Set to Deliver The Latest in Ebike Education for Retailers and Suppliers

SAN JUAN CAPISTRANO, Calif. – September 7, 2016 – Interbike, the largest bicycle industry trade show in North America, today announced a full schedule of up-to-date content surrounding the growing category of ebikes within its Electric Theatre, epowered by Bosch, at the show beginning in two weeks. These free sessions are presented by many of the top experts in the world of ebikes today and will provide valuable insights to retailers and suppliers alike.  
 

According to a recent BPSA report, the ebike category has nearly doubled its growth in dollars from $16.7 million in the first half of 2016 to $31.8 million through the first six months of 2017. Units shipped have also nearly doubled, from 8,213 in the first half of 2016 to 15,930 through the first half of the year. 

           

“The ebike category is clearly here to stay, as evidenced in these exciting numbers over the past two years,” said Pat Hus, Vice President, Interbike. “Having just returned from Eurobike this week and seeing what is happening with ebikes in Europe, the opportunities that exist for North America are staggering. Our jobs as tradeshow producers is to help facilitate this opportunity for both retailers and suppliers. Much is changing in this fast-paced segment and everyone needs to stay on top of trends and where things are going. The content in the Electric Theatre will give everyone those insights and tools to be successful in the category.” 
 

Seminars will run daily from 10am-4pm at the presentation stage located in Hall D near The Circuit test track. Examples of some of the content include: 
 

• Electric Mountain Bikes: “Where Can I Ride?”
The BPSA and PeopleForBikes are working with land managers and advocates to grow understanding about eMTBs in order to drive progressive, local-based policies that give people a place to ride their eMTB. This panel will cover new information on local, state, and federal eMTB policies, and resources available for land managers and advocates. 
 

• Successful Storytelling: Social & Traditional Media Outreach for eBikes & Beyond
In this presentation, Melissa Balmer, Marketing and Media Outreach Coordinator for the Electric Bike Association and Ebike Expos, and former Media Director for the California Bicycle Coalition shares with you the tools and tips you need to place not only your product, stories about your company and your customers onto blogs, radio, television, and magazines. 
 

• The Rise of Electric Bikes in the US: Market Trends
How is eMTB adoption in the U.S. progressing, and who’s buying them? In this data-driven overview, Bosch will sprinkle some of its own insights gleaned from customer surveys and other research to point out important trends in the U.S. marketplace. 
 

A complete list of sessions, including the full schedule and descriptions can be found at https://www.interbike.com/conference/e-bike-education/ 

 

Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nev., September 18-19, 2017, followed by the Interbike Expo September 20-22, 2017. 
 

Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 20,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry. 
 

Interbike is owned by Emerald Expositions (NYSE: EEX), the largest operator of business-tobusiness trade shows in the United States, with most of its shows dating back several decades. The company operates more than 50 trade shows, including 31 of the top 250 trade shows in the country as ranked by TSNN, as well as numerous other events. Emerald Expositions’ events connect over 500,000 global attendees and exhibitors and occupy more than 6.7 million NSF of exhibition space. The company has been recognized with many awards and accolades that reflect industry leadership as well as the importance of its shows to the exhibitors and attendees they serve.