SPORTS Trader 2025

return of the Body & Mind Area , offering a comprehen- sive line-up of yoga, pilates, and mental health education sessions led by IFAA over all four days. Share Knowledge, Experience Trends: FIBO Campus with Expanded Programme But that's not all. The hospitality industry can look forward to another highlight: the Longevity & Hospitality Summit . The summit will take place on Thursday, 10 April on the first floor of Confex. Curated by industry experts Judith Cartwright and Yves Preissler, this international programme of keynotes, seminars, and discussions shares global insights with participants, followed by an exclusive dinner. Running parallel to the summit, the FIBO Congress will return from Thursday to Saturday. Organised by DHfPG/BSA, this track features more than 80 presenta- tions addressing the most relevant industry topics. Tickets for both the Congress and Summit are now available through the FIBO ticket shop. Festival Feeling But Make It Fitness FIBO is renowned for its electrifying live events—and 2025 promises even more. HYROX returns to the Cologne exhibition halls with three exhilarating days of competition starting Friday. Meanwhile, Hall 10.2 will host an extraordi- nary showcase of calisthenics talent. Following its successful debut in 2024, the FIBO Football Festival is back, now in Hall 11.1, featuring try-outs, meet-and-greets, and a celebration of the American Football culture. Beauty As The Key to Holistic Well-Being FIBO 2025 showcases just how multifaceted the topic of beauty is in the fitness and health sector. With a unique mix of presentations, workshops and meet & greets, the platform not only brings together entrepre- neurs and distributors, but also connects them directly with end consumers - a target group that is willing to invest in high-quality body care. Highlights include innovative treatments like microneedling, strategies for boosting revenue through beauty add-ons, and person- alised skincare solutions. Private visitors will enjoy a weekend programme dedicated to skincare, anti-aging, mental wellness, and female empowerment. Celebrity meet-and-greets with influencers Lisa Marie Schiffner and Sophia Thiel, alongside a dedicated Beauty Mall , elevate the experi- ence further. Hypercon Area Brings Lifestyle Flair With Hypercon & Hyperneed, FIBO 2025 offers an experience that goes far beyond traditional fitness and health offerings: visitors have the rare opportunity to purchase exclusive sneaker highlights from well-known brands such as Nike, Adidas and Jordan. This unique offer appeals particularly to the young, lifestyle-orientated target group and makes FIBO an unmissable event for all those who combine fitness, fashion and trends. The Return of Bodybuilding Excellence Celebrating its deep-rooted heritage in bodybuild- ing, FIBO 2025 promises a full-throttle line-up in Hall 11.1. Featuring renowned attractions such as "Rühl’s Best," the Strongman Area, and appearances by stars like Jay Cutler and Derek Lunsford, bodybuilding enthusiasts have much to look forward to. With the NPC Worldwide FIBO Pro Qualifier Championships & IFBB FIBO Pro Championships presented by ESN , the FIBO brings back a bodybuilding competition for amateurs and professionals back. In co-operation with the IFBB Professional League, NPC Worldwide and NPC Germany, this event will be a highlight of the scene! A Milestone Worth Celebrating FIBO’s 40th edition is a celebration of the event's legacy as a pioneer in the fitness and wellness industry. Fittingly, the anniversary edition not only honours the past four decades but also serves as a launchpad for the future. For those looking to experience the pinnacle of fitness, wellness, and innovation, accreditation is now open at fibo.com . TRADE SHOW PREVIEW www.IMB2B.com 33