SPORTS Trader 2025

F rom 10–13 April 2025, FIBO will open its doors in Cologne for its 40th edition. With 13 halls, ground-breaking innovations, and unforgettable live experiences, FIBO 2025 sets a new benchmark in its illustrious history. Featuring highlights such as the brand-new Confex Hall for technology and digitalisation, a wellness hub in Hall 1, and the return of iconic bodybuild- ing events, this year's programme redefines the standards. Silke Frank, Event Director FIBO , on the signifi- cance of FIBO for the industry: ‘For 40 years, FIBO has not only been a reflection of the changing fitness landscape, but has actively driven trends, developments and diversity. With the new halls, including the brand-new Confex, we are proud to create the appropriate stage for all the trends and innovations that FIBO will bring forth again in 2025.’ The Confex Hall Becomes a Visionary Hub The debut of the Confex Hall will spotlight critical growth areas like technology and digitalisation. Bringing together renowned exhibitors such as Sport Alliance, Virtuagym, ABC Fitness, and Enhance Fitness LLC, the hall will showcase technology solutions for the fitness and health sectors. The centrepiece of Confex is the Future Forum , where visitors can attend keynotes, panel discussions, and presentations offering exclusive insights into the latest advancements in health tech and AI. While week- day sessions target industry professionals, weekend programming by the BSA Academy will engage hobby athletes and fitness enthusiasts alike. Wellness Meets Business in Hall 1 FIBO 2025 also introduces Hall 1, where everything revolves around the themes of wellness and spa, body & mind and longevity. FIBO has created a wellness hub tailored for hoteliers, spa operators, and wellness experts. The Meeting Point Spa & Wellness will continue to impress with a four-day programme, host award ceremo- nies and provide the perfect environment for networking at the highest management level with its wellness lounge. The Longevity Experience Area , developed in partner- ship with C4F, brings the "longevity" concept to life through an interactive hotel suite and shows the industry what this buzzword is all about. Hall 1 also marks the FIBO 2025: A Celebration of Innovation, Comebacks, and Active Living Text / Press Center TRADE SHOW PREVIEW www.IMB2B.com 32