SPORTS Trader 2025

The 12th IWF Fitness Fair Will Be Held On 5-7th, March Shanghai T his year, the highly anticipated IWF2025 will return to the Shanghai Expo Exhibition Hall from March 5th to 7th. As an important event in the industry, the exhibition will focus on the latest trends, gathering high-quality resources from around the world, and offering a more exciting and valuable experience for both exhibitors and visitors. In terms of exhibition size, the event will further ex- pand this year, with an expected exhibition area of 80,000 square meters and 6 exhibition halls. More than 1,000 renowned brands from all over the world are ex- pected to exhibit, covering all aspects of the industry’s value chain. These exhibitors will present their latest products, technologies, and solutions, showcasing the industry’s top level and most cutting-edge achievements. To meet the diverse needs of exhibitors and visitors, a series of exciting concurrent activities will take place throughout the exhibition. The Industry Summit Forum will invite authoritative experts, scholars, and senior execu- tives from both domestic and international companies to discuss current challenges, opportunities, and the future direction of the industry. They will share their latest research findings and market insights, providing for- ward-looking strategic guidance for attendees. Technical seminars will focus on popular technologi- cal fields within the industry, using keynote speeches, case studies, and interactive sessions to analyze techno- logical applications and innovation practices. Additional- ly, product launches, business matching sessions, and industry award ceremonies will be held to offer business- es a platform for showcasing new products, expanding Text / Press Center TRADE SHOW PREVIEW www.IMB2B.com 26

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