SPORTS Trader 2025

IWA OutdoorClassics 2025: new brand image and initial preview • New brand image for the IWA OutdoorClassics • Preview: trending topics and exhibitor numbers • Spotlight on specialist retail: changes to visitor accreditation A s the last quarter begins, people are already looking ahead to fiscal 2025. IWA OutdoorClassics, the world’s leading exhibition for the hunting and target sports industry, will take place in Nuremberg from 27 February to 2 March 2025. Following a successful anniversary round, the trade fair is entering a new era underscored by a new brand image. The current level of exhibitor registrations and focus on trending topics are already an indicator of plenty of event highlights and new business opportunities for industry, retail and experts from the sector. As well as its brand image, the IWA OutdoorClassics is also adapting its visitor accreditation process to ensure the calibre of visitors. Following its anniversary year in 2024, the world’s leading trade fair exhibition for the hunting and target sports industry will present itself in a fresh style. The brand claim “Eyes on Target” sets the direction for the Text / Press Center TRADE SHOW PREVIEW www.IMB2B.com 24