SPORTS Trader 2025

IV. Active communication to provide conditions for enterprises to go overseas At CHINA CYCLE, export has always been one of the main purposes of enterprises’ participation. In the last few years, due to the impact of the epidemic, the number of overseas visitors was limited. In order to change this unfavorable situation as soon as possible, the organizing committee took multiple measures to match cross-border trade as much as possible: first, it held the international sourcing meeting for three straight years, combining online and on-site and with multiple interactive scenarios to meet the trade negotiations with different forms of procurement needs. Second, it cooperated with main global media platforms to spread the exhibition information to the world. Third, it promoted by personal media platforms to make an impact and attract global professional buyers to visit the fair. Fourth, it invited global industry organizations to participate in the fair as a group, and invited nearly 100 overseas buyers (mainly the overseas buyers resident in China from the Middle East, Africa, South America, Japan, South Korea, Southeast Asia, etc.) to the site. V. Focus on innovation, highlight scientific and technological achievements CHINA CYCLE is a weather vane for the development of the bicycle industry and a window for enterprises to test and display the new products. Many industry-leading technology products can be seen at the fair, such as: intelligent, new functions, products with new materials, etc. These products have or are about to enter the consumer market to play a leading role in market development and upgrading. As the star event of the fair, 2024 CHINA CYCLE "Creative Demonstration Exhibition" became the focus with 15 gold and 55 excellent award products which stood out from more than 200 participating products. Since its inception, the "Creative Demonstration Exhibition" has been the focus of the industry for 14 consecutive years with its unique charm. Each CHINA CYCLE attracts more than 100 innovative products to sign up and compete to show their talents on this stage. This year, a review area of award-winning products over the years was specially set up, so that the visitors can take a look at the top products in the industry over the past decade. Many visitors stopped in front of the exhibition to watch and take photos in order to provide reference for the future development. The "Creative Demonstration Exhibition" not only shows the peak of product innovation in the bicycle and E-bikes industry, but also proves the amazing transformation strength of the scientific and technological achievements. Attaching importance to the scientific and technological content of the fair, leading with science and technology, helping the industry continuously innovate and progress have become the important tasks in organizing a successful CHINA CYCLE. TRADE SHOW PREVIEW www.IMB2B.com 128