SPORTS Trader 2025

have been phenomenal. They’ve been very diverse, covering different ages, genders, products, and challenges. You name a topic – it’s here”, says Grace McNamara, Founder & CEO of The Collective, supporting companies to drive a healthier tomorrow through business growth and leadership development. SUSTAINABILITY: NOT A TREND, BUT AN OBLIGATION The Sustainability Hub in partnership with Patagonia made it clear how the industry can contribute to climate protection. Brands like Adidas and Gore-Tex showed that high-performance products can also be sustainable. The use of algae as a renewable raw material is particularly innovative. "ISPO is a place where like-minded businesses come together—businesses that share our mission of connecting people with nature. But what Patagonia does alone isn’t enough. We’re just one small part of a much bigger picture. If the outdoor and sports industries unite and use our collective voice to push for stronger environmental protections, we can drive the systemic change our planet urgently needs", states Beth Thoren, Environmental Action & Initiatives Director EMEA at Patagonia. CONCLUSION: THE FUTURE BEGINS NOW ISPO Munich 2024 proved that it is indeed a platform where health, technology and sports are rethought and redefined. The numbers and eloquent voices of the participants made it clear that ISPO Munich is the place to be for anyone who wants to be formatively involved in topics such as sustainability, combatting inactivity and promoting technological transformation. FURTHER QUOTES FROM PARTICIPANTS AT ISPO MUNICH “I really love what I have seen. […] And I love these panel discussions. I love how it brings the entire industry together. We have so much knowledge and suddenly the discussion is becoming so much broader than what it used to be in the past, […]. Now we're really bringing the entire industry from different angles together. A lot of expertise, a lot of exchange and networking, and I really love the vibe that I'm now feeling today. Here.” Marina Moguš (SVP/GM Central Europe at adidas) “This was a great experience. ISPO here in Munich. I mean, to watch the sporting world come together from behind the scenes, from a technology standpoint, from an innovation standpoint, you know, it's great. It's everybody pushing to make sport bigger and better […] what a great place to express your vision for different enthusiasms and, yeah, it was a great experience.“ Andre Agassi New Perspectives on Sports - Dec 02 - 04, 2025 TRADE SHOW REVIEW www.IMB2B.com 125