SPORTS Trader 2025

ways, in order to give participants, the opportunity to learn and engage in dialogue with each other. Numerous conversations and encounters confirmed that with ISPO Munich we have successfully managed to merge technology and health, two factors which will determine the future of sports”, explained Tobias Gröber, Executive Director of the ISPO Group, drawing a positive conclusion. HEALTH AS THE RESPONSIBILITY OF THE SPORTS INDUSTRY At the ISPO Future Lab , the World Health Organization (WHO) warned that 81 per cent of children and adolescents worldwide are not sufficiently active. This inactivity causes billions of dollars in economic damage every year and has an enormous impact on the entire healthcare system. These and many other challenges were the focus of ISPO Munich 2024. Keynotes and panels clearly showed that the sports industry doesn’t only need to deliver products, but can also become an engine for a better life. “We talked a lot on this panel session about what's the opportunity with sports tech to get more people to be active, not just sitting on our phones. We need governments to come to the table, and that is where we fundamentally believe that ISPO has an amazing platform to bring together all the key stakeholders that are critical to this issue around tackling physical inactivity.” says Emma Zwiebler, CEO of the WFSGI, during a discussion on the main stage. INNOVATION AS A DRIVER OF CHANGE ISPO Munich also served as a stage for groundbreaking technologies. These ranged from VR-supported regeneration tools through wearables that measure muscle fatigue in real time, to AI-controlled fitness devices . The “Future Lab” was particularly impressive with its presentations of technologies, solution providers and outstanding, award-winning products with the potential to fundamentally transform the sports industry. “If we can use technology to ensure we're more active throughout our day, we could have a much more active lifestyle. […] The speaking topics at ISPO this year TRADE SHOW REVIEW www.IMB2B.com 124