SPORTS Trader 2025

looking for interesting new solutions in corporate health management in order to be able to deal innovatively with their employees,” says Philio Julian Boras, Co-Founder & CEO of Aurora Life Science GmbH. Overall, a longevity trend can be observed: “Every- one wants to live longer, wants to live healthily. They want a healthy diet and exercise. So, the top trend for us is longevity,” summarises Jens Schramm, CEO Germany, Robosculptor. FIBO creates unique community feel FIBO is not only the heart of the fitness industry, it also creates a close-knit community. A community that is present on social media 365 days a year but can only be experienced live at FIBO over four days. “In such sports as football, for example, it is clear that this is a teamplay. FIBO brings this sense of commu- nity to the fitness area. Here, all exercise together, compete against each other in challenges and create an incredibly great team spirit,” says Felix Berndt ( "doc.fe - lix"), doctor and nutrition expert and ESN athlete, describing the unique atmosphere at FIBO. Alongside More and Oace, ESN filled an entire hall this year and proved an attraction for visitors with its challenges, tasting stations and fashion offers. Exhibitors such as ALDI, dm and Foodspring, Smilodox and Teveo also attracted attention at FIBO. Other highlights included the premieres of the FIBO Football Festival and the eSports Stage. They brought together two target groups who share an enthusiasm for sport and enjoy taking on new challenges. By organising the second FIBO Ladies Lunch and presenting the "RX Female Award", FIBO organiser RX also focused on successful women in the fitness industry. Around 80 women took advantage of the event to network and celebrate their successes together. Inspira- tion was provided by the panel talk featuring Tijen Onaran, Denise Schindler and Céleste Kleinjans. The sky is the limit At the opening press conference, German ESA astronaut Matthias Maurer made it clear that great visions for the future of humanity also depend on this industry and physical fitness: without modern training, space projects such as the current stay on the ISS, but also projects such as NASA's Artemis programme with planned flights to the moon, for which Maurer is also preparing, are not possible. The flight to the moon is not scheduled to take place before 2030 – but the next FIBO will already take place in Cologne from 10 to 13 April 2025. And then that time will have come again for four days of networking, challenges and boundless enthusiasm. 10 – 13 APR 2025 Exhibition Centre Cologne TRADE SHOW REVIEW www.IMB2B.com 113