SPORTS Trader 2025

“Strength training ranks very high on the agenda. It is becoming increasingly relevant in the health sector and is also being recognised more and more outside the industry. We can see a clear demand for it,” says Jürgen Aschauer, Business Development Director at Johnson Health Tech GmbH, assessing the relevance of muscle training for society. Beyond, Artificial Intelligence is also clearly the trend of the future. Whether it’s training equipment with AI software such as offered by DRAX, tools for creating work-out plans by EGYM or automated assessments provided by Technogym, the fitness and health industries are showing how consumers can benefit from these new tools. “For many years, we have sold analogue products and talked about digitalisation, but were unable to actually implement it. Now technology is in vogue,” says Chris Clawson, General Manager at EGYM. AI enables providers to make even more specific and diverse offers. This personalisation is reflected in individualised work-out plans, smart devices and perfectly tailored nutritional recommendations. Low-threshold offers ensure that the general population, even outside of competitive sports, has the opportunity to optimise their health in a personalised way. This opens up another market: corporate health management (CHM). “We have talked to companies employing several 10,000 employees and are currently TRADE SHOW REVIEW www.IMB2B.com “Strength training ranks very high on t e age da. It is becom ng increasingly r levant in the health s ctor and is also being recog ised more and more outside the industry. We can se a clear demand for it,” says Jürgen Aschauer, Busin ss Developm nt Director at Johnson Health Tech GmbH, assessing th relevance of muscle training fo society. Beyond, Artificial Intell gence is also clearly the trend of th future. Wheth r it’s training equ pment w th AI software uch s offered by DRAX, tools for creating work-out plans by EGYM or automated assessment provided by Technogym, the fitness and health industries are showing how consumers can b nefit from these new tools. “For many years, we h ve sold nalogue products and talked about digitalisation, but were unabl to actually implement it. Now techn logy is in vogue,” says Chris Clawson, General Ma ager at EGYM. AI enables provid rs t make even mor specific and diverse offers. This personalisation is reflected in individualised work-out plans, smart devices and perfectly tailored nutritional recommendations. Low-thresh ld off rs ensur that the general population, even outsid of competitive s orts, has the opportunity t optimise the r heal in a perso lis d way. This opens up another market: corporate health management (CHM). “We have talked to companies employing several 10,000 employe s and ar currently 112