SPORTS Trader 2025

out by the German Fitness Industry 2024, DSSV e. V., in cooperation with Deloitte and DHfPG. The number of members rose to 11.3 million and the industry’s total turnover was also up to EUR 5.44 billion. Developments that are also evident in the rest of Europe. With 67.7 million members in European fitness and health centres and a total turnover of EUR 31.85 billion, strong growth is also visible beyond Germany. “Based on the growth shown in our research, the forecast for 2024 and discus- sions with operators, we are confident that we will achieve EuropeActive’s target of 100 million members in fitness and health centres by 2030,” says industry expert Herman Rutgers optimistically. “Health, fitness and a long life worth living are increasingly taking centre stage for more and more people and are an important market for the future. Whether in technological or social terms: FIBO will continue to make the potential in almost all areas visible and actively drive the development of the fitness and health industries,” says Michael Köhler, Managing Director of trade show organiser RX Deutschland. FIBO 2024 provides outlook on future trends in the industry There is a growing demand for health-oriented fitness. This is demonstrated by such exhibitors as Milon, Five, EasyMotionSkin and Life Fitness as well as their enlarged stands. TRADE SHOW REVIEW www.IMB2B.com 111