SPORTS Trader 2025

“ W ith the ranges on display in the 10 exhibition halls and our supporting programme, FIBO 2024 mirrors the changing health landscape. We have made the topic of health accessible to everyone with the EHFF as a kick-off event, the FIBO Campus and well over 400 other sessions staged during the four days of the trade show. We have seen that visitors are willing to invest in their health and this is also reflected in the business of the exhibitors, who report successful deals,” says Silke Frank, Event Director of FIBO, summarising the positive mood in the exhibition halls. The power of fitness The fitness and health industries continue to grow fast. This is evidenced by the key data of a study carried FIBO 2024: Billion-Euro Fitness Market Continues to Grow 11 to 14 April saw the fitness industry impressively demonstrate just how innovative it is in fulfilling its responsibility for a healthy society at FIBO in Cologne. Over 1,000 exhibitors and partners generated boundless enthusiasm among 129,668 visitors from 114 countries. Text / Press Center Photo/ Joy Wang TRADE SHOW REVIEW www.IMB2B.com 110