SPORTS Trader 2025

VISITOR DEMOGRAPHIC 0.4% South and Central America Top 10 visitor countries 1 2 3 4 5 6 7 8 9 10 Germany Czech Republic Austria Italy Poland United Kingdom Netherlands France Switzerland Spain 67.9% European Union 18.3% Rest of Europe 0.9% Australia 1.1% Africa 3.2% North America 2.8% Middle East 5.4% South, East and Central Asia The IWA attracted visitors from more than 120 countries. VISITOR SEGMENTS Specialist retail sectors Sales channels 24% Hunting firearms 27% Outdoor equipment 23% Knives and steelware 20% Licence-free firearms 12% 11% Gunsmiths, barrel tuning 7% Traditional regional clothing and Alpine fashion 7% Sporting goods 7% Camping goods 5% Archery equipment 4% Full-range retailers 13% Security and safety needs 21% stationary 21% online only 58% stationary and online Visitors to the IWA OutdoorClassics are just as diverse as the product range on display: International wholesalers and specialist retailers, manufacturers, suppliers and service providers from the hunting and target shooting segment and outdoor industry reap the benefits of the most important industry gathering in the year for B2B transactions. 37% Hunting and target shooting firearms 30% Target shooting firearms TRADE SHOW REVIEW www.IMB2B.com 99