MOTOR Trader 2025

in Hall 8, where they could take selfies and chat about their shared passion with social media stars. One of the special highlights was the Creator Day on the third day of the trade fair. It attracted many famous names from the young motorcycle scene, including @kuhlewu, @davidbostunt, @ollistuntbuddy, @sophiacalate and @seaky. KICK STARTER: showcasing the world of 125cc The special KICK STARTER 125cc event powered by fritz-kola also drew a lively crowd. Located in a central position on the boulevard between the exhibition halls, it proved particularly popular with novice bikers. From e-scooters and naked bikes to 125cc enduro models, around 50 of the latest 125cc models from various manufacturers were on display, firing up enthusiasm among newcomers looking to enter the world of motorcycling. As well as having the chance to sit on their dream bike, visitors were also able to get expert advice about licences. A fresh take on the passion for motorbikes In addition to activities for the younger generation of bikers, such as the CREATOR LOUNGE and KICK STARTER 125cc, INTERMOT also had a special focus on motorsport thanks to strong support from the manufacturers. Meet-and-greets with mechanics and racing stars turned part of the trade fair into the only paddock show outside of the racing season. On top of all this, the INTERMOT LIVE powered by Bering stage was the ideal venue for live discussions covering everything from horsepower and petrol to fashion and adventure. Looking to the future, INTERMOT will continue to pursue its goal of giving all motorbike fans the opportunity to experience the fascination of motor- cycling in person. “This year’s edition has laid a foundation on which we will build. Of course, there’s still potential for further development – whether through the addition of more themed areas or with a stronger presence in the accessories segment. We must make it our goal to expand into at least one more exhibition hall by 2025. We want to work with our partners to realise this objective and make the show even more successful for all market participants,” stated Frese. Key figures for INTERMOT 2024 Some 300 brands took part in INTERMOT 2024. A total of around 90,000 visitors came to Cologne. INTERMOT 2025 – the dates The next edition of INTERMOT will be held in Cologne from 4 to 7 December 2025. INTERMOT is organised by Koelnmesse and the event’s conceptual sponsor is the German Motorcycle Industry Association (IVM e.V.). MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW 175