MOTOR Trader 2025

MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW INTERMOT as the platform to unveil its new launches to the German audience for the first time. For us, this is a clear signal that underscores the trade fair’s importance against the benchmark of other events.” “As the most important motorcycle market in Europe, Germany needs a strong leading sector event like INTERMOT. With this new concept, we’ve proved that we’ve set the right course for the future,” says Reiner Brendicke, General Executive Manager of the German Motorcycle Industry Association (IVM), which acts as INTERMOT’s conceptual sponsor. CREATOR LOUNGE serves as the scene’s hotspot The young generation of motorcycle fans was crucial in giving INTERMOT new dynamism this year. By expanding their creator and influencer marketing, the organisers succeeded in appealing to a digital-savvy young community. Throughout the four days of the event, 85 creators with an impressive number of followers totalling 20 million on Instagram alone reported on the action on their channels. They were greeted with tremendous enthusiasm in Cologne. In addition, fans were able to meet their favourite creators in person at the CREATOR LOUNGE powered by bigFM INTERMOT as the pl tform to unveil i s new launches to the German audience for the first tim . For us, this is a clear signal that u derscores the trade fair’s importance against the benchmark of othe even s.” “As the most important otorcycle market in Europe, Germany n eds a strong leading sector event like INTERMOT. With this new concept, we’v rov d that we’ve set the right cou se for the futu e,” says Reiner Brendicke, General Ex cutive Manag r of the German Motorcycle Industry Association (IVM), which acts as INTERMOT’s conceptual sponsor. CREATO LOUNGE serves as the scen ’s hotspot The young generation of mot rcycle fans was crucial in giving INTERMOT new dynamism this year. By expanding their crea or and influe cer marketing, the organisers succ eded in app al g to a digital-s vvy young community. Throughout the four days f the event, 85 cr a ors with an impressive number of followers t talling 20 million on Instagram alone reported on the action on their chann ls. They were greeted with tr mendous enthusiasm in Cologne. In addition, fans were ble to meet their favourite creators in person at the CREATOR LOUNGE powered by bigFM 174