MOTOR Trader 2025

With BMW Motorrad, Ducati, Honda, Kawasaki, Royal Enfield, Suzuki, Sym, Triumph, Yamaha, Zero Motorcycles and other manufacturers appearing at the event, INTERMOT covered more than 70 per cent of the German market at its debut winter edition. Oliver Frese, Chief Operating Officer of Koelnmesse GmbH, was delighted with the results: “The immense response from visitors this year shows the enormous potential that INTERMOT has. With the Cologne trade fair grounds, we have one of the largest trade fair venues on an international scale and a unique catchment area, which extends beyond Germany. The industry has chosen MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW 173