MOTOR Trader 2025

area of over 330,000 square meters, EICMA enchanted visitors and media in the outdoor MotoLive area, enlivened by shows, new entertainment, motorcycle trials, 8 hours of live television coverage and, above all, by the races featuring international riders and motor- sport legends, as well as the twin-cylinder adventure bikes, queens of the motorcycle market. Also noteworthy was the success of the Gaming area, taken by storm by thousands of young people, as well as the Start up & Security area created thanks to the collaboration and MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW area of over 330,000 square meters, EICMA enchanted visitors and medi in th outdoor Mo oLive area, enlivened by shows, new entertainment, motorcycle trials, 8 hour of live television co erage and, bove all, by the races f aturing internatio al iders nd motor- sport legends, as well as the twin-cylinder adventu e bikes, queen of th motorcycle market. Also no eworthy was the success of the Gaming area, taken by storm thousands f young people, as wel as the St rt up & Security ar a created thanks to t e collaborati n and 170