MOTOR Trader 2025

ILAN, NOV. 11 – All that was missing was the overall attendance figure, those of the public, media, technicians and industry operators, to sanction the success of EICMA 2024, which closed its doors yesterday at Rho Fiera Milano. And the confirma- tion came this morning, with the statement released by the organization. In fact, more than 600,000 attendees were recorded during the six days of Edition number 81 of the International Two-Wheeler Exhibition, the one that celebrated 110 years of the most important exhibition event for motorcycle enthusiasts and the industry: more than 40,000 more than an already excellent 2023 edition. Also record-breaking is the number of exhibitors present, more than 770, representing 45 countries and 2163 brands, data that confirm the relevance and attractiveness of EICMA, where as many as 26 percent of companies were present for the first time at the Milanese event. Important confirmations also come from the EICMA 2024: THE SUMMA CUM LAUDE EDITION Doors close, in Rho Fiera Milano, at the 81st International two-wheeler Exhibition, with record number of exhibitors, brands and surface occupied. Great success also for the new contents of the outdoor areas: over 600,000 attendees in six days M MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW Text / Press Center Photo / Joy Wang, Simon Chu 168