MOTOR Trader 2025

he powersports industry did not hold back at AIMExpo’s 10th anniversary event in Las Vegas, with more dealer attendees, more exhibitors, more new products, more education, more racing, more excitement, and already a record number of exhibitor renewals and OEM commitments for 2025. “The numbers speak for themselves,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “We’re seeing all-time interest in dealer partici- pation since our strategic decision to focus on the industry and go trade-only with the show. And this year, we put on our best show yet — a direct result of the hard work, dedication, and tenacity of our team.” “We attribute the strong dealer interest to more OEMs and major distributors on the show floor, plus an increase among aftermarket and service providers participating in AIMExpo,” said Cinnamon Kernes, MIC vice president of market expansion and events. “On just the first day alone, we connected media with more than 10 OEMs launching new products. Add to that the increased networking opportunities including the Industry Party powered by Turn 14 Distribution, two T Everyone in Powersports Left Vegas a Winner MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW Text / Press Center Photo /Joy Wang 160