SPORTS Trader 2024

T SO International Inc. will host SPORTEC 2024 which is the largest sports and health industry exhibition in Japan from July 16 (Tuesday) to July 18 (Thursday), 2024, at the Tokyo Big Sight – East Hall. Japan’s unique sports culture, technological innova- tion, and allure of international events attract attention from overseas. Japan has been attracting attention as a host coun- try for international sports events. In the 2020s, the Tokyo Olympics and Paralympics were held in 2021, and the FIBA Basketball World Cup took place in 2023. Addition- ally, the World Para Athletics Championships are sched- The Largest Sports Industry Exhibition in Japan Text / Press Center TRADE SHOW PREVIEW www.IMB2B.com 38