SPORTS Trader 2024

DhfPG. Fitness professionals gain insights for their daily work in sports and health facilities, staying updated on the latest scientific knowledge and industry trends. Also established and once again a highlight for sports physicians and physiotherapists is the symposium "when therapy becomes training" by Georg Thieme and thesportsgroup. The Exercise is Medicine Day on Friday introduces new topics, including insights into mobile city development, women's health, and the megatrend of AI (Artificial Intelligence). Aside from the FIBO Campus, visitors will benefit from high-quality educational offerings. The Meeting Point Health serves as a meeting place for all health disciplines, providing the latest insights into sports medicine, physio- therapy, and long covid. In 2024, the Meeting Point Spa & Wellness becomes more international, hosting two awards: On Focus Day Hotel Industry, the Aktiv Hotel Award will be presented together with Tophotel. On Sunday, the spotlight will be on the Spa Manager Awards. In addition to the B2C offerings on the Group Fitness Stage, in the E-Sports Area and the Diagnostic Area, the Lifestyle Area offers workshops on topics such as permanent and gym makeup, hair and beard styling. Sessions on clean beauty, facial care, regeneration and healthy skin will literally get under your skin, including necessary skin analyses and solutions for skin issues. EXPERIENCE Over four days, FIBO creates unforgettable live experiences that make the joy of an active life not only tangible but also desirable. The Group Fitness Stage in Hall 4.2 invites visitors to engage in the latest workouts and conventions. The POWER Stage also evokes a special atmo- sphere. Whether it's posing by bodybuilder legends or interviews with successful athletes, visitors line up to take a picture with their idols and catch a professional tip or two. Powerlifting will also be impressive: FIBO visitors will have the opportunity to marvel live at one of the few Strongmen competitions in Germany. Things will also get powerful in Hall 4.2. when the FIBO Football Festival celebrates its premiere on April 13 and 14 and brings American gameday atmosphere to Cologne. Visitors can enjoy a different kind of game-day atmosphere at the Gaming Area. From fashion brands to games suppliers, this is where major hardware and software partners meet gamers. In addition to test offers, there will also be talks and knowledge challenges. Aspects and potentials relating to mental and physical fitness will be discussed. Strong women for a strong society The newly introduced Ladies Lunch, well-received in 2023, will continue in 2024 as a networking event for women in the industry. But it is not to stop there. Organiz- er of FIBO, RX Germany, together with the Female Future Festival, has made it its business to honor women with the RX Female Award who act as role models in their industry through their extraordinary commitment, determination and competence. The award will be presented at the 2024 Ladies Lunch. But the leading trade show is also setting new standards in its program and increasingly integrating the topic of women's health. This includes a large number of female guests in panel talks as well as insights from women in competitive sports on the individual risk of injury, cycle-based training methods and nutrition across all hormonal development phases. Tickets for FIBO 2024 and the FIBO Congress will be available from November 24 at fibo.com . TRADE SHOW PREVIEW www.IMB2B.com 35