SPORTS Trader 2024

M ore and more people are gravitating towards fitness studios. This trend's importance is evident in recent statistics: Strength and aerobic training can reduce the risk of dying from lifestyle-related diseases by up to 47%*. To convince even more people to lead an active life, FIBO 2024 will be even bigger, healthier and stronger. Visitors can look forward to new educational formats, experience areas and returning faces among the exhibitors. 3 x E for better health As an international platform for the entire fitness, wellness and health industry, FIBO unites diverse commu- nities with varying needs. To better address these needs, it introduces the triad of Expo, Education, and Experience for the first time in 2024. EXPO In a total of ten halls, FIBO, together with exhibitors and partners portrays health in all its dimensions, showcasing how individuals can lead healthier lives. One highlight for the upcoming year is the new Diagnostic Area in Hall 4.2. Coupled with the theme of healthy nutrition, visitors will learn from experts how to precisely optimize their health. This involves focusing on biohacking aspects through programs featuring key notes and self-experiential offerings. The significance of comprehensive analysis and (self-) tests, as well as tailored advice and product selection related to hormone balance or women's health, will be illuminated. Aligned with the booming themes of health and training optimization, which increasingly involve the conscious use of supplements, visitors can anticipate a familiar face. In 2024, supplement provider ESN returns, occupying its own hall at FIBO for the first time. Major industry players will once again be comple- mented by numerous young companies. The Future Forum, Innovation Areas Wellness, and POWER provide an ideal setting for disruptive approaches. EDUCATION The European Health & Fitness Forum offers valuable insights for industry professionals through FIBO's lectures for the eleventh time. Building on this, the newly structured education program, including the FIBO Campus, presents the most comprehensive educational program to date. This encompasses the FIBO Congress, held over three days in collaboration with BSA and FIBO 2024: When Health Meets Passion Text / Press Center TRADE SHOW PREVIEW www.IMB2B.com 34