SPORTS Trader 2024

outdoor area, until the event finally came to an end on Sunday. Manufacturers of e-bikes, sports bikes, and everyday bikes and new, sustainable forms of mobility were represented at the Eurobike, as were accessory vendors, suppliers, service providers, and trade organi- zations. Overall, it was possible to register a positive mood of optimism, which also strongly radiates into the policymaking sphere and global media landscape. At the National Cycling Congress held as an accompanying event to Eurobike, Hesse’s Minister for Economic Affairs, Energy, Transport, and Housing Tarek Al-Wazir had the following to say: “I was particularly pleased that the National Cycling Congress could be held in conjunction with the Eurobike for the first time. This demonstrates the economic importance of cycling and intensifies the exchange between the various stakeholders.” There is a broad consensus in Frankfurt that climate change, digital transformation, urbanization, and demographic change are bringing humanity to a turning point. Only together with all stakeholders in the cycling and mobility industry can we succeed in overcoming the incredible challenges of our time. The 31st Eurobike also offered a strong showcase of new products, with some 200 world premieres reported and more than 300 entries submitted for the Eurobike Award. Heiko Müller, founder and Managing Director of Riese & Müller, is convinced that the industry can enter the new season with a sense of optimism: “The market and our products and innovations are definitely ready for the future, and the bicycle industry has the power to revolutionize mobility.” The walk through the exhibition halls made it clear that the e-bike is and remains the proverbial motor of progress. Completely new target groups will be tapped into here in the future. In addition to the trade public, enthusiasm for cycling also stirred end consumers to visit the trade exhibition over the weekend on the Eurobike Festival Days. 31,840 bicycle enthusiasts were amazed by the show performances of world stars of the trial and BMX scene, feverishly cheered on the participants in the Bembel-Crit bike race, extensively tested new cycling innovations in the Demo Area, and learned about international bike travel options in the Bike Travel Area. “For two days, the industry celebrated bicycles and micromobility with all bike fans. The response to all of this has been great, and we have been able to spark enthusiasm on a broad basis to get more people on bicycles in the future,” says Eurobike Project Manager Dirk Heidrich. The high level of visitor satisfaction, reaching 94 percent, was confirmed across all five days of the fair. Eurobike 2024 The 32nd Eurobike will take place on the grounds of Messe Frankfurt from Wednesday, July 3, to Sunday, July 7, 2024. Festival Days: Saturday and Sunday. Further information is available at: www.eurobike.com TRADE SHOW REVIEW www.IMB2B.com 181