SPORTS Trader 2024

F rankfurt am Main – All cycleways lead to Frank- furt. In its second edition in the city on the River Main, the Eurobike has underscored its position as the world’s leading trade exhibition for the bicycle and future mobility industry over the past five days of the event. The new peak of more than 1,900 exhibiting companies was also accompanied by growth in terms of visitors, with 34,750 representatives of the trade public and 31,840 end consumers on the weekend (2022: 33,780 on the Business Days and 27,370 on the Festival Days). New and emerging trends, sustainable concepts, and futuristic ideas – Eurobike 2023 reflects the dyna- mism with which mobility on two or more wheels is now taking the world by storm. Tens of thousands of visitors took this year’s trade exhibition slogan of “Hello Future” to heart, ensuring a high level of satisfaction among all participant groups. Stefan Reisinger, Managing Director of event organizer fairnamic GmbH, sums up the experience as follows: “This year’s show seamlessly followed on the heels of last year’s success at the premiere in the new venue. We were able to make progress both quantitatively and qualitatively and have great momentum behind us. The charisma and drawing power that the industry currently needs could be found here in Frankfurt. This will make the Eurobike a driver of the transportation revolution and put even more focus on bicycles, e-bikes, and light electric mobility.” The exhibiting companies also have very positive impressions to share from the five vibrant days of the fair. Bernhard Lange, Managing Partner of Paul Lange & Co. OHG, explains: “Eurobike 2023 was a complete success. The increased number of national and international visitors demonstrates that the trade exhibition has arrived in its new home in Frankfurt and has definitively reclaimed its status as the world’s leading trade exhibi- tion for the bicycle industry. Everyone is aware that challenging months are still to be expected, of course. But with the positive, optimistic, and resolute mood that was noticeable throughout the fair, the Eurobike is sending a very important signal. After all, it was made abundantly clear in Frankfurt that cycling is indispens- able as a core component of a modern and sustainable mobility universe. Great times lie ahead for the industry in the medium term.” Visitors came to Messe Frankfurt from a total of 122 countries, ensuring an incredible atmosphere on 150,000 square meters of hall space, which included a large Eurobike 2023 meets the high expectations set for it All segments of the bike industry represented at Eurobike 2023 – Top-notch accompanying program – Trade visitors and bike fans flock to the Business and Festival Days – E-bikes in the fast lane Text,Photo/ Press Center TRADE SHOW REVIEW www.IMB2B.com 180