SPORTS Trader 2024

“ F IBO 2023 proved a sensational success highlighting its pioneering role for the industry as a whole. We succeeded in linking new target groups with each other and flagging up future-proof business potential,” delights Benedikt Binder-Krieglstein, CEO at RX Austria & Germany, who adds: “In this process FIBO not only drives develop- ments in sports and fitness today, but also supports the sector in the field of health prevention – with an extensive line-up of side events as well as with cross-media content”. Health moves us Be it by hosting the European Health & Fitness Forum by EuropeActive as a kick-off event, the premiere of the World Active Summit and the FIBO Congress, held Spectacular, Energetic, Forward-Looking: FIBO 2023 Showcases the Health of tomorrow FIBO is and will always be the hotspot for innovations, transformation and live moments to remember in the fitness and health sectors. This year, 867 exhibitors dedicated themselves to the trade show’s vision of promoting a strong and healthy society. Presenting the latest equipment and workouts, diagnostic tools and therapies, expert lectures and join-in offers, these exhibitors made their contribution to promoting healthy living over four days, thereby reaching out to 106,146 visitors on site alone. Text / Press Center Photo/ Joy Wang TRADE SHOW REVIEW www.IMB2B.com 172