SPORTS Trader 2024

a reality at IHRSA 2023 as over a dozen leading execu- tives from major brands met with Liz and discussed the association’s future vision and tasks. Liz said this was the year of redemption for the industry because, after a long wait, the industry had reunited and come back together to forge new connec- tions, build new alliances, transact business, and help the industry grow to the next level of success. She noted that the industry is committed to promoting exercise and physical activity because it benefits mental and physical health. Helping to unite the industry, IHRSA partnered with Boutique Fitness Solutions who hosted a special event for boutique and studio owners—BFS @ IHRSA—on March 23. IHRSA also recognized industry leaders who have TRADE SHOW REVIEW www.IMB2B.com 170