SPORTS Trader 2024

Peter Chu From the Publisher According to the American College of Sports Medicine's (ACSM) 2023 Global Fitness Trends Survey, wearable devices have remained in the top three hot trends since the 2016 study, and this year they are still firmly in first place. Continued improvements in low cost, low power consump- tion, and material innovations are expected to con- tinue to generate sales uplift. Home gyms, ranked #2 in 2022, live and ran- domized online exercise classes, ranked #9, and online personal training, ranked #17, are not among the top 20 fitness trends in 2023, with the exception of home gyms, which remain at #13. Online training programs seem to be the new product of the epidemic era, even if we go back to physical classes, through the virtual-reality hybrid training mode, the training program choices be- come more flexible and diversified. In addition, Taiwan entered an aging society in 2017, and is expected to enter an over-age so- ciety with more than 20% of the elderly population over the age of 65 in 2025. Therefore, the Ministry of Health and Welfare (MOHW) has been running the "Silver Hair Fitness Club Pilot Program" since 2020, hoping to en- hance the muscle strength, flexibility, balance, and cardiorespiratory fitness of healthy and sub-healthy seniors through the use of sports professional equipment and personnel. The two leading brands, World Gym and Fit- ness Factory, with a market share of 58% and 24% respectively, are optimistic about this trend and are design- ing customized programs for the silver-haired population. Although the number of sporting goods exports has been affected by geopolitical conflicts, high inflation, China's economic recovery after the epidemic is not as expected in some categories and compared with the same period last year, but the sports and fitness fever and business opportunities will be more and more pros- perous. The global sports and fitness industry sales scale in 2030 is expected to grow to 170 billion U.S. dollars. 2024 .com Find your ideal supplier on EASY TRADE TO ANYWHERE 12