MOTOR Trader 2024

of the entertainment offered by the Exhibition, also considerable is the success of the MotoLive arena, the outdoor space dedicated to racing, entertainment and show, with the more than 3,000 seats in the stands always occupied. Nearly 9,000 visitors also took advantage of the test ride areas dedicated to e-Bike and exhibitors' vehicles, while the Esports Arena, the brand new and engaging exhibition content dedicated to the gaming world, was taken by storm, with many young people and numerous VIPs and riders in attendance. Also noteworthy was the interest developed around the YUM (Your Urban Mobility) area, another novelty of 2023, which welcomed companies, institutions, Armed Forces, but also the most innovative startups in the sector, to which EICMA offers an international showcase thanks to the support of ICE, the International Trade Agency. Positive, finally, was the feedback on digital services and in particular those related to online ticketing, a purchase method chosen by 88 percent of the general public, while 12 percent opted for the physical box office. Paolo Magri, CEO of EICMA S.p.A.: "There is no pre- or post-pandemic, there is EICMA. Reading these results leaves no room for interpretation and confirms how much our appointment is still today the best performing business and relations, and above all, marketing and communication, opportunity for compa- MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW 162