MOTOR Trader 2024

Fiera Milano Rho, were already those of a heralded success, and the results, at the end of the exhibition week, award the Milanese event yet another gold medal. Attendances have in fact exceeded 560 thousand, 563,848 more precisely, equal to a +19% over 2022, numbers that attest the 2023 edition as the best in the history of EICMA. Very substantial data related to the business sphere: there were 39,392 industry professionals, selected and profiled with the renewed quality criteria introduced in 2022, who visited the Exhibition in this 2023 edition. Of these, 52 percent were from abroad and specifically from 120 different nations. Good news also on the data concerning media attendance: just over 7,000 people from 62 countries, journalists, technicians and communication profession- als, content creators, who took advantage of the exclusive press day on Tuesday and recounted, even throughout the entire exhibition week, the entertainment offered inside and outside the pavilions. And speaking MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW 161