MOTOR Trader 2024

M otor Bike Expo is the exhibition event that places its focus on the bikers and the use of motorcycles: accessories, clothing, itinerar- ies, facilities... A mix, whose main ingredient is the sharing of passion, which at Motor Bike Expo is expressed at the highest level, overcoming the boundaries of the motorcycle sector and making MBE an event of custom, style, and trend, highlighting the uniqueness that distinguishes every lover of two wheels. Recognized as the world's largest event dedicated to personalized motorcycles (with more than 160,000 visitors, more than 720 exhibitors and 100,000 square meters of exhibition space, 7 pavilions and 5 outdoor areas, developed over 100,000m2 of exhibition space in the 2023 edition), it is the fair for all those people who have always wanted to elevate themselves from the crowds and conventions, living a life in search of "special things," "unique pieces," friends with whom to share emotions and experiences to remember. The real special feature is that you can touch any kind of motorcycle: from track racing to off-road, from the custom tradition to tourism and the most advanced technology, such as the electric world. All areas that represent the entire global motorcycle heritage. Another aspect that makes MBE a unique event is the opportunity to purchase clothing, accessories and components offered by manufacturers and exhibitors representing the entire two-wheel market: an universe of solutions to make your motorcycle and your way of being a motorcyclist special. Motor Bike Expo 2023: Celebrating the Unique World of Motorcycling MOTOR TRADER www.IMB2B.com TRADE SHOW REVIEW Text,Photo / Press Center otor Bike Expo is the exhibition event that places its focus on the bikers and the use of motorcycles: accessories, clothing, itinerar- ies, facilities... A mix, whose main ingredient is the sharing of passion, which at Motor Bike Expo is expressed at the highest level, overcoming the boundaries of the motorcycle sector and making MBE an event of custom, style, and trend, highlighting the uniqueness that distinguishes every lover of two wheels. Recognized as the world's largest event dedicated to personalized motorcycles (with more than 160,000 visitors, more than 720 exhibitors and 100,000 square meters of exhibition space, 7 pavilions and 5 outdoor areas, developed over 100,000m2 of exhibition space in the 2023 edition), it is the fair for all those people who have always wanted to elevate themselves from the crowds and conventions, living a life in search of "special things," "unique pieces," friends with whom to share emotions and experiences to remember. The real special feature is that you can touch any kind of motorcycle: from track racing to off-road, from the custom tradition to tourism and the most advanced technology, such as the electric world. All areas that represent the entire global motorcycle heritage. Another aspect that makes MBE a unique event is the opportunity to purchase clothing, accessories and components offered by manufacturers and exhibitors representing the entire two-wheel market: an universe of solutions to make your motorcycle and your way of being a motorcyclist special. 152