GARDEN Trader 2024

The expo serves as a melting pot for floriculturists, enthusiasts, and industry stakeholders to come together, exchange ideas, and explore the latest trends in the floral world. What sets this expo apart is its strategic promotion among Bollywood personalities, adding a touch of glamour to the event and reaching the masses through the influence of popular icons. Bollywood, being an influential force in shaping public opinion, plays a crucial role in creating awareness about various social and cultural issues. GFCI leverages this influence by engaging Bollywood personalities as ambassadors for the expo. These celebrities not only participate in the event but also actively promote the use of fresh flowers in their daily lives. Their endorsement resonates with the masses, encouraging people to incorporate fresh blooms into their homes, events, and celebrations. The 17th International Flora Expo becomes a powerful platform for bridging the gap between the floriculture industry and the general public. By combining the allure of Bollywood with the vibrant world of flowers, the expo not only attracts attention but also educates and inspires people to appreciate the beauty and significance of fresh flowers in their lives. In conclusion, GFCI's efforts in banning artificial and plastic flowers, coupled with the strategic promotion of the 17th International Flora Expo in Mumbai among Bollywood personalities, contribute significantly to the growth and awareness of the floriculture industry in India. These initiatives not only boost local flower production but also foster a cultural shift towards appreciating and incorporating fresh flowers into our daily lives. w w w . I M B 2 B . c o m TRADE SHOW PREVIEW 35