GARDEN Trader 2024

=>Indoor Exhibition IHK provides a perfect business platform for global horticulture professionals such as government, agencies and enterprises, and support them to promote their brands and products to each other. Especially, IHK operates a B2B business center where business meet- ings and matchings can occur. Additionally, it is packed with spectacular events including floral design competi- tion, national pavilion and exoticrare plant exhibition, etc. Through IHK2024, you can grasp the latest trends in the industry and establish a global network with horticul- ture experts from around the world. =>Outdoor Exhibition The outdoor area is covered by various events and floral gardens with a entertainment vibe, where public can enjoy and experience flowers. For example, there are bunch of theme gardens like the Rose Garden and Tulip Garden, large plant sculptures, and flower markets. Visitors can explore this spacious 240,000m² park appreciating variety of flower art displays including exotic plants from all over the world. Positioning to ESG Exhibition IHK is run directly by the Goyang International Flower Foundation(GIFF), an organization under Goyang special City. GIFF makes plans for IHK with a long-term perspective for successful exhibitions each year. In response to the pandemic, they introduced a new exhibition approach called 'ESG Exhibition.' They select annual IHK theme to convey a message related to sustainable growth. The theme of IHK 2024 is 'Flower in the Earth', which focused on 'Circular/Recycling/Environ- ment Restoration. IHK2024 will gather 300+ institutions, organizations, associations, and businesses from 25 countries, provid- ing a platform for business communication. It's a place for sharing knowledge and information, offering chance to cluster global network. For the 500,000+ visitors, they can expect memorable experience with creative flower displays which offering a great opportunity to recognize the value and importance of flowers and plants. w w w . I M B 2 B . c o m TRADE SHOW PREVIEW 27